Comments on: Dear Flack (Volume 1) http://prbreakfastclub.com/2009/08/30/dear-flack-volume-1/ .....a chance to start the day off right. Fri, 10 Feb 2012 15:25:03 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Ef Rodriguez http://prbreakfastclub.com/2009/08/30/dear-flack-volume-1/comment-page-1/#comment-1691 Ef Rodriguez Wed, 02 Sep 2009 19:07:45 +0000 http://prbreakfastclub.com/?p=85#comment-1691 Finding an empty office to call from is crucial when you're just starting out. It can be excruciating otherwise, haha. Finding an empty office to call from is crucial when you're just starting out. It can be excruciating otherwise, haha.

]]> By: Ef Rodriguez http://prbreakfastclub.com/2009/08/30/dear-flack-volume-1/comment-page-1/#comment-70 Ef Rodriguez Wed, 02 Sep 2009 15:07:45 +0000 http://prbreakfastclub.com/?p=85#comment-70 Finding an empty office to call from is crucial when you're just starting out. It can be excruciating otherwise, haha. Finding an empty office to call from is crucial when you're just starting out. It can be excruciating otherwise, haha.

]]> By: PRFlipside http://prbreakfastclub.com/2009/08/30/dear-flack-volume-1/comment-page-1/#comment-60 PRFlipside Tue, 01 Sep 2009 21:19:06 +0000 http://prbreakfastclub.com/?p=85#comment-60 When I phone pitch, I first test out my pitch with smaller insignificant outlets (no offense to smaller outlets, but they don't get pitched much so they are usually more receptive). Once I get the phone pitch down, I target the bigger ones. Hello New York Times... :-) When I phone pitch, I first test out my pitch with smaller insignificant outlets (no offense to smaller outlets, but they don't get pitched much so they are usually more receptive). Once I get the phone pitch down, I target the bigger ones. Hello New York Times… :-)

]]> By: Latrivia Nelson http://prbreakfastclub.com/2009/08/30/dear-flack-volume-1/comment-page-1/#comment-22 Latrivia Nelson Mon, 31 Aug 2009 21:01:13 +0000 http://prbreakfastclub.com/?p=85#comment-22 If you're just starting out, you also may want to try out your pitching techniques on someone in the office or even record yourself making a pitch. Once you're on the phone, the first impression has been made. So, you want to work out the kinks out before it impacts your client. Good luck, Latrivia Nelson If you’re just starting out, you also may want to try out your pitching techniques on someone in the office or even record yourself making a pitch. Once you’re on the phone, the first impression has been made. So, you want to work out the kinks out before it impacts your client.

Good luck,

Latrivia Nelson

]]> By: Latrivia Nelson http://prbreakfastclub.com/2009/08/30/dear-flack-volume-1/comment-page-1/#comment-5862 Latrivia Nelson Mon, 31 Aug 2009 21:01:00 +0000 http://prbreakfastclub.com/?p=85#comment-5862 If you're just starting out, you also may want to try out your pitching techniques on someone in the office or even record yourself making a pitch. Once you're on the phone, the first impression has been made. So, you want to work out the kinks out before it impacts your client. Good luck, Latrivia Nelson If you’re just starting out, you also may want to try out your pitching techniques on someone in the office or even record yourself making a pitch. Once you’re on the phone, the first impression has been made. So, you want to work out the kinks out before it impacts your client.

Good luck,

Latrivia Nelson

]]> By: Marie http://prbreakfastclub.com/2009/08/30/dear-flack-volume-1/comment-page-1/#comment-17 Marie Mon, 31 Aug 2009 16:03:57 +0000 http://prbreakfastclub.com/?p=85#comment-17 Thanks to everyone for their comments and insight. Lynette- It's great to hear a journalist's point of view. You brought up a lot of valid points. Thanks for sharing. Sherri- Good luck in your pitches! I'm glad you found the post helpful Mike - Thanks for your feedback! I have to say it can go either way by asking them if its a good time. I also think you bring up a great reminder that there is a real person on the other end! Thanks to everyone for their comments and insight.

Lynette- It’s great to hear a journalist’s point of view. You brought up a lot of valid points. Thanks for sharing.

Sherri- Good luck in your pitches! I’m glad you found the post helpful

Mike – Thanks for your feedback! I have to say it can go either way by asking them if its a good time. I also think you bring up a great reminder that there is a real person on the other end!

]]> By: Marie http://prbreakfastclub.com/2009/08/30/dear-flack-volume-1/comment-page-1/#comment-5861 Marie Mon, 31 Aug 2009 16:03:00 +0000 http://prbreakfastclub.com/?p=85#comment-5861 Thanks to everyone for their comments and insight. Lynette- It's great to hear a journalist's point of view. You brought up a lot of valid points. Thanks for sharing. Sherri- Good luck in your pitches! I'm glad you found the post helpful Mike - Thanks for your feedback! I have to say it can go either way by asking them if its a good time. I also think you bring up a great reminder that there is a real person on the other end! Thanks to everyone for their comments and insight.

Lynette- It’s great to hear a journalist’s point of view. You brought up a lot of valid points. Thanks for sharing.

Sherri- Good luck in your pitches! I’m glad you found the post helpful

Mike – Thanks for your feedback! I have to say it can go either way by asking them if its a good time. I also think you bring up a great reminder that there is a real person on the other end!

]]> By: Mike Kelly http://prbreakfastclub.com/2009/08/30/dear-flack-volume-1/comment-page-1/#comment-16 Mike Kelly Mon, 31 Aug 2009 15:53:01 +0000 http://prbreakfastclub.com/?p=85#comment-16 Marie, Solid post....I think most PR pros can relate to the challenge/annoyance of phone pitching with your boss eavesdropping and critiquing after each call. The one rule I would question is whether to ask a journalist if they have time to speak with you. I would only recommend that if you have an existing relationship with the journalist. It's most likely that they will be VERY busy, stressed out under deadline. By asking them if its a good time, you're giving them an easy out. I've found it's best to do a quick "how are you doing today" and then jump right into what resources you can provide to make their life easier. "I have a great resource to discuss this trend..." The most important pieces are to know who you are pitching and to remember they are a real person on the other end of the line, and not a simply a conquest to generate coverage for a client. Thanks, MK Marie,

Solid post….I think most PR pros can relate to the challenge/annoyance of phone pitching with your boss eavesdropping and critiquing after each call.

The one rule I would question is whether to ask a journalist if they have time to speak with you. I would only recommend that if you have an existing relationship with the journalist.

It’s most likely that they will be VERY busy, stressed out under deadline. By asking them if its a good time, you’re giving them an easy out.

I’ve found it’s best to do a quick “how are you doing today” and then jump right into what resources you can provide to make their life easier. “I have a great resource to discuss this trend…”

The most important pieces are to know who you are pitching and to remember they are a real person on the other end of the line, and not a simply a conquest to generate coverage for a client.

Thanks, MK

]]> By: Mike Kelly http://prbreakfastclub.com/2009/08/30/dear-flack-volume-1/comment-page-1/#comment-5860 Mike Kelly Mon, 31 Aug 2009 15:53:00 +0000 http://prbreakfastclub.com/?p=85#comment-5860 Marie, Solid post....I think most PR pros can relate to the challenge/annoyance of phone pitching with your boss eavesdropping and critiquing after each call. The one rule I would question is whether to ask a journalist if they have time to speak with you. I would only recommend that if you have an existing relationship with the journalist. It's most likely that they will be VERY busy, stressed out under deadline. By asking them if its a good time, you're giving them an easy out. I've found it's best to do a quick "how are you doing today" and then jump right into what resources you can provide to make their life easier. "I have a great resource to discuss this trend..." The most important pieces are to know who you are pitching and to remember they are a real person on the other end of the line, and not a simply a conquest to generate coverage for a client. Thanks, MK Marie,

Solid post….I think most PR pros can relate to the challenge/annoyance of phone pitching with your boss eavesdropping and critiquing after each call.

The one rule I would question is whether to ask a journalist if they have time to speak with you. I would only recommend that if you have an existing relationship with the journalist.

It’s most likely that they will be VERY busy, stressed out under deadline. By asking them if its a good time, you’re giving them an easy out.

I’ve found it’s best to do a quick “how are you doing today” and then jump right into what resources you can provide to make their life easier. “I have a great resource to discuss this trend…”

The most important pieces are to know who you are pitching and to remember they are a real person on the other end of the line, and not a simply a conquest to generate coverage for a client.

Thanks, MK

]]> By: Sherri Haymond http://prbreakfastclub.com/2009/08/30/dear-flack-volume-1/comment-page-1/#comment-11 Sherri Haymond Mon, 31 Aug 2009 15:22:18 +0000 http://prbreakfastclub.com/?p=85#comment-11 Marie, Thanks for this great, informational post. As someone with no formal PR training who's doing PR for my own new small biz, this advice is invaluable. I've yet to do a phone pitch, and of course I'm jittery about it - but I'll use your tips, make a list and make sure I get a "date!" Marie,

Thanks for this great, informational post. As someone with no formal PR training who’s doing PR for my own new small biz, this advice is invaluable. I’ve yet to do a phone pitch, and of course I’m jittery about it – but I’ll use your tips, make a list and make sure I get a “date!”

]]>