PRBreakfastClub

Hello and welcome to Coffee Talk, where each week I will informally interview a PR professional over coffee (really we’re just bothsipping coffee discussing this via e-mail but you get the idea). I hope to chat with PR professionals (beginners and seasoned) from all sectors. As we can all learn from each other, I hope that we can discuss something new and interesting each week and have fun too. I invite everyone to join the discussion. Just remember it’s only a chat—no need for formality but remember to be respectful.

And so I give you this week’s Coffee Talk with Rochelle Veturis, creator of Role Model Media and PR director of LPA Inc.

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Here’s the thing about writing: it’s on everything. Newspapers, TV shows, blogs, web sites, Twitter, e-mails, press releases, yogurt cups, bus terminal walls, billboards, handbills—all these things are covered in copy. And, like most things in this world, 90% of it is just terrible.

It’s a lifeless, mediocre attempt at grabbing and keeping our interest, of sparking our imaginations, of helping or guiding or moving us. But until the PR industry comes up with some sort of sci-fi helmet that we can use to just beam our pitches directly into the brains of the people we want to speak to, we’ll have to learn to be brilliant among all this flotsam that the unfortunate public has been exposed to.

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ms. Campbell, who was kind enough to grace me with her xomapny at dinner last week along w/ ms. Vallejo and ms sena, recently brought us this blog post addressing ethics in our chosen profession — the great world of public relations in it’s various forms. as in many other fields there are some bright lines that we dare nit cross. then there are those ethically grey areas. yes(!) — there can be ethically grey areas, not evwrythjng is black or white. these usually pop up when our own ethical rules for various areas of our life come into conflict and we must step up and make that decision of what/which is most important to us. first let’s understand that ethics is diferejt than morality and differnt than legality. that could be (and is likely) the topic of thousands of blog posts (an dissertations). but for the purpose of separating the issues consider a physician in a state that does not permit assisted suicide.  certainly the doxtor’s priority is healing the sick, but in circumstances where that is a lost cause where does the physician’s duty lie — to his science to continue treating the untreatable or to end the suffering of his patient in any way he can. certainly our own issues are rarely this dire but on a near daily basis we can potentilly confronted with issues where our various duties lie in conflict. I do work with accounkng firms. not infrequently they’re called upon to present expert pinion on relevant topics.

This one’s in response (expansion) to a post from the lovely Ms. Campbell (@prsoapbox), who was kind enough to grace me with her company at dinner last week along with Ms. Vallejo and Ms. Sena. She recently brought us this blog post addressing the ethics in our chosen profession—the great world of public relations in its various forms.

As in many other fields, there are some bright lines that we dare not cross. Then there are those ethically grey areas.  Yes (!)—there can be ethically grey areas, not everything is easily placed on a black or white square. These usually pop up when our own ethical rules for various areas of our life (personal and professional) come into conflict and we must step up and make the decision of what/which is most important to us.

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