I love PR. I really do. Yet, as much as I enjoy working in PR, there are definitely some parts of the business that concern me, and frankly have me worried about the state of the business in the future. One of those areas is how some in PR seemingly view their jobs with a saleperson’s mentality.
That whole, “Hey journalist, buy into this idea NOW! You gotta jump on this now, because I’m going to go after the next living soul I can find who will listen to my spin!” Or my personal favorite: “You owe me big for this hit.”
Who needs social media marketing? Back in my day we flacks used to actually meet reporters face-to-face over a nice big lunch, fueled by alcohol and generously provided by our clients. Continue reading →
Every business has an ecosystem and PR has always evolved around media. In India, PR is at a crossroads. I would say that it is little indecisive at the moment—whether to ape western markets and jump directly onto the social media bandwagon, or still come to terms with the ever-expanding traditional media landscape of the country.
