Comments on: Flack In Training — Vol. 3 http://prbreakfastclub.com/2009/09/21/flack-in-training-vol-3/ .....a chance to start the day off right. Wed, 08 Sep 2010 14:04:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Five for Friday ~ 9.25 « Jeff Esposito’s Blog http://prbreakfastclub.com/2009/09/21/flack-in-training-vol-3/comment-page-1/#comment-348 Five for Friday ~ 9.25 « Jeff Esposito’s Blog Fri, 25 Sep 2009 06:55:44 +0000 http://prbreakfastclub.com/?p=530#comment-348 [...] Flack in Training – Vol. 3 – This article is from my friend Jess Greco (@jessisjuicy) from the PR Breakfast Club, a first year PR pro who is blogging about her first year as a full-time staffer. In this post, this Juicy connoisseur dives into the mindset of many companies who hire outside agencies or hire newbies to handle their social media in lieu of training existing staff who have a feel of the corporate culture. It’s a good read for all of us who probably face that dilemma right now. [...] [...] Flack in Training – Vol. 3 – This article is from my friend Jess Greco (@jessisjuicy) from the PR Breakfast Club, a first year PR pro who is blogging about her first year as a full-time staffer. In this post, this Juicy connoisseur dives into the mindset of many companies who hire outside agencies or hire newbies to handle their social media in lieu of training existing staff who have a feel of the corporate culture. It’s a good read for all of us who probably face that dilemma right now. [...]

]]> By: laurenfernandez http://prbreakfastclub.com/2009/09/21/flack-in-training-vol-3/comment-page-1/#comment-1769 laurenfernandez Mon, 21 Sep 2009 21:13:30 +0000 http://prbreakfastclub.com/?p=530#comment-1769 Social Media has been around for years. It might not be the same platforms, but people have been using the Internet to interact, socialize and get their brands out there. People would use internet message boards, for example. <br><br>I am actually a big believer in external PR agencies executing social media - believe they should be at the strategy table, planning messaging, etc - but the authentic voice on SM is lost if someone outside does it. Social Media has been around for years. It might not be the same platforms, but people have been using the Internet to interact, socialize and get their brands out there. People would use internet message boards, for example.

I am actually a big believer in external PR agencies executing social media – believe they should be at the strategy table, planning messaging, etc – but the authentic voice on SM is lost if someone outside does it.

]]> By: sherri haymond http://prbreakfastclub.com/2009/09/21/flack-in-training-vol-3/comment-page-1/#comment-1768 sherri haymond Mon, 21 Sep 2009 19:40:24 +0000 http://prbreakfastclub.com/?p=530#comment-1768 It seems to me (and I'll remind everyone - I'm on the outside of agency world looking in...) that some PR disciplines are more attune to the incorporation of SM into their clients' digital strategies than others. For instance, those on the consumer and tech sides of things (and probably more im not thinking of right now...) seem to see the value and importance of training their teams to be SM savvy - while many corporate PR departments (crisis management, public reaction to corp events, etc...) haven't focused on it as much. But as TJ points out, the times they are a changin'. Seems inevitable that all PR pros (including do-it-yourselfers...) will have to jump on the bandwagon or be left in the dust. It seems to me (and I'll remind everyone – I'm on the outside of agency world looking in…) that some PR disciplines are more attune to the incorporation of SM into their clients' digital strategies than others. For instance, those on the consumer and tech sides of things (and probably more im not thinking of right now…) seem to see the value and importance of training their teams to be SM savvy – while many corporate PR departments (crisis management, public reaction to corp events, etc…) haven't focused on it as much. But as TJ points out, the times they are a changin'. Seems inevitable that all PR pros (including do-it-yourselfers…) will have to jump on the bandwagon or be left in the dust.

]]> By: TJ Dietderich http://prbreakfastclub.com/2009/09/21/flack-in-training-vol-3/comment-page-1/#comment-1767 TJ Dietderich Mon, 21 Sep 2009 18:44:57 +0000 http://prbreakfastclub.com/?p=530#comment-1767 You and Elliot are so right. Flacks that are relying on their tried-and-true print, radio, and TV lists are going to be really surprised when TA DAAAAA, the lines get blurred enough that they have to giving online outlets the same attention as traditional ones. Is this going to be social Darwinism at its best? Will the naturally curious and adaptable PR people excel while everyone else flounders? I'm inclined to think so. You and Elliot are so right. Flacks that are relying on their tried-and-true print, radio, and TV lists are going to be really surprised when TA DAAAAA, the lines get blurred enough that they have to giving online outlets the same attention as traditional ones. Is this going to be social Darwinism at its best? Will the naturally curious and adaptable PR people excel while everyone else flounders? I'm inclined to think so.

]]> By: laurenfernandez http://prbreakfastclub.com/2009/09/21/flack-in-training-vol-3/comment-page-1/#comment-302 laurenfernandez Mon, 21 Sep 2009 17:13:30 +0000 http://prbreakfastclub.com/?p=530#comment-302 Social Media has been around for years. It might not be the same platforms, but people have been using the Internet to interact, socialize and get their brands out there. People would use internet message boards, for example. <br><br>I am actually a big believer in external PR agencies executing social media - believe they should be at the strategy table, planning messaging, etc - but the authentic voice on SM is lost if someone outside does it. Social Media has been around for years. It might not be the same platforms, but people have been using the Internet to interact, socialize and get their brands out there. People would use internet message boards, for example.

I am actually a big believer in external PR agencies executing social media – believe they should be at the strategy table, planning messaging, etc – but the authentic voice on SM is lost if someone outside does it.

]]> By: sherri haymond http://prbreakfastclub.com/2009/09/21/flack-in-training-vol-3/comment-page-1/#comment-299 sherri haymond Mon, 21 Sep 2009 15:40:24 +0000 http://prbreakfastclub.com/?p=530#comment-299 It seems to me (and I'll remind everyone - I'm on the outside of agency world looking in...) that some PR disciplines are more attune to the incorporation of SM into their clients' digital strategies than others. For instance, those on the consumer and tech sides of things (and probably more im not thinking of right now...) seem to see the value and importance of training their teams to be SM savvy - while many corporate PR departments (crisis management, public reaction to corp events, etc...) haven't focused on it as much. But as TJ points out, the times they are a changin'. Seems inevitable that all PR pros (including do-it-yourselfers...) will have to jump on the bandwagon or be left in the dust. It seems to me (and I'll remind everyone – I'm on the outside of agency world looking in…) that some PR disciplines are more attune to the incorporation of SM into their clients' digital strategies than others. For instance, those on the consumer and tech sides of things (and probably more im not thinking of right now…) seem to see the value and importance of training their teams to be SM savvy – while many corporate PR departments (crisis management, public reaction to corp events, etc…) haven't focused on it as much. But as TJ points out, the times they are a changin'. Seems inevitable that all PR pros (including do-it-yourselfers…) will have to jump on the bandwagon or be left in the dust.

]]> By: TJ Dietderich http://prbreakfastclub.com/2009/09/21/flack-in-training-vol-3/comment-page-1/#comment-297 TJ Dietderich Mon, 21 Sep 2009 14:44:57 +0000 http://prbreakfastclub.com/?p=530#comment-297 You and Elliot are so right. Flacks that are relying on their tried-and-true print, radio, and TV lists are going to be really surprised when TA DAAAAA, the lines get blurred enough that they have to giving online outlets the same attention as traditional ones. Is this going to be social Darwinism at its best? Will the naturally curious and adaptable PR people excel while everyone else flounders? I'm inclined to think so. You and Elliot are so right. Flacks that are relying on their tried-and-true print, radio, and TV lists are going to be really surprised when TA DAAAAA, the lines get blurred enough that they have to giving online outlets the same attention as traditional ones. Is this going to be social Darwinism at its best? Will the naturally curious and adaptable PR people excel while everyone else flounders? I'm inclined to think so.

]]> By: Tweets that mention Flack In Training — Vol. 3 :PRBreakfastClub -- Topsy.com http://prbreakfastclub.com/2009/09/21/flack-in-training-vol-3/comment-page-1/#comment-300 Tweets that mention Flack In Training — Vol. 3 :PRBreakfastClub -- Topsy.com Mon, 21 Sep 2009 14:43:29 +0000 http://prbreakfastclub.com/?p=530#comment-300 [...] This post was mentioned on Twitter by sherri haymond and Jessica Greco. Jessica Greco said: Flack in Training Vol 3. is up over at #prbc. http://bit.ly/4cUVL8 Ch-check it out! :) [...] [...] This post was mentioned on Twitter by sherri haymond and Jessica Greco. Jessica Greco said: Flack in Training Vol 3. is up over at #prbc. http://bit.ly/4cUVL8 Ch-check it out! :) [...]

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