We’ve all heard it. That infamous phrase. The one that alludes to the worth of your network relative to the value of your knowledge. It borders on being so overused that I cringe even thinking about it.
My own feelings aside, we all know it’s true – it’s not what you know. It’s who you know.
Dear Flack –
I’m currently at a very small agency with no departments or divisions. The boss handles all new business pitches and project management and has for years (decades). It works for her so I don’t really blame her. Even when something is “delegated” it’s still micromanaged.
The problem is that with the number of years I’ve been here all the openings at other agencies seek demonstrable PR (or related) leadership skills and/or business pitching skills. That, of course, makes sense.