When David Letterman sat down at his desk like he does every night after his monologue and told everyone he’d conducted affairs with women he worked with, the world did not end. No one at CBS called for his head on a platter. His live studio audience did not get up and walk out of the room. As far as we can tell at this moment, his advertisers have not elected to pull their ads from his show. We’ll see on Monday, I suppose, whether his ratings will be affected, but my guess is the safe one: if there is any change, it will probably be an increase in viewers curious to see what else might happen live on his program.

Let’s be clear here: no one likes cheaters, no one is cheering on philandering bosses, no one is giving a high five to yet another high profile scandalous affair. But there is a clear difference between what is happening right now to David Letterman and what has happened in the past to other adulterous public figures. And that difference can, in part, be attributed to Letterman’s handling of the situation. It really was the best of all possible confessions.
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Yes, I know it’s not a real word, but anniversary can only carry you so far since the ‘ann-’ root refers to an annual event and it’s only been a month, but we’re pretty happy with ourselves around here at PRBC HQ (it’s a place on the internet at the intersection of Gmail, GChat, Google Docs, Skype, Wordpress, SMS msgs and iPhones (it’s somewhere near the Hudson River just below 14th Street — ok, not really) a very funny place with soft walls). Read the rest of this entry

(CC) flickr // Javier Kohen

If you’re currently looking for a job in PR, you probably don’t have the luxury of choosing exactly where you want to work. And if you only have one or two internships under your belt, you might not have enough experience to know the differences between a large and a small agency, which means you don’t know which environment suits you. That being said, I think it’s important to know what you’ll be getting yourself into when you land your first position. Since I’ve worked for both a large (close to 50 people and multiple departments) and a small (less than 10 executives working on a handful of accounts) agency, I’ve formed my own opinions on the pros and cons of each situation, based on what I’ve observed and experienced. And since we all come from different walks of life, I’ve consulted my fellow #prbc-ers to get their take on the situation so that I can give all the other entry-level flacks out there a heads up. Read the rest of this entry

(CC) flickr // michperu

This is a rant. I apologize for its length…

Does anyone remember when the big social networking Web sites came out? MySpace and Facebook were the elite two. I remember those days extremely clearly because I am part of the ‘Social Networking‘ generation.

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