PRBreakfastClub

Maria Perez

If you work in PR, chances are you’ve spent countless hours building a media list hoping that you have found the best contacts in a targeted outlet that would be interested in your client/product/service. Well, in ’92, a group of geniuses founded ProfNet. ProfNet is an online community of communications professionals made to provide reporters access to expert sources (Wikipedia). I, like many PR professionals, receive daily e-mails from ProfNet, with queries from journalists looking for experts or a specific service that I may be able to help them with. Now, this seems like a simple process, but I’ve always wondered what actually goes behind their closed doors. So this week, with the help of Maria Perez, director of news operations at ProfNet, we gain a little insight in to the ProfNet world and her position.

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Alexia Tsotsis (LA Weekly) and Tony Adam (Yahoo!)

It was bound to happen one of these days: one night but two events that I wanted to attend. You know the old saying, “When it rains, it pours.” Well, lately it seems to be pouring networking events. In Los Angeles, this can spell disaster since distances between places can be huge. But luck was on my side and both events were in Santa Monica and only 5 blocks from each other. Read the rest of this entry »