If you work in PR, chances are you’ve spent countless hours building a media list hoping that you have found the best contacts in a targeted outlet that would be interested in your client/product/service. Well, in ’92, a group of geniuses founded ProfNet. ProfNet is an online community of communications professionals made to provide reporters access to expert sources (Wikipedia). I, like many PR professionals, receive daily e-mails from ProfNet, with queries from journalists looking for experts or a specific service that I may be able to help them with. Now, this seems like a simple process, but I’ve always wondered what actually goes behind their closed doors. So this week, with the help of Maria Perez, director of news operations at ProfNet, we gain a little insight in to the ProfNet world and her position.
