Archive for October 8, 2009

How Do You Pitch

My question – is there a right and a wrong way to pitch? More accurately, is it wrong to mix your pitch mediums?
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Cats and dogs? Can PR pros and journalists be friends?

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My pretty kitty UniI began my college career as a broadcast journalism major. For some reason, my parents (bless them) thought I was going to be the next Katie Couric . . .

I digress. I had a hardcore journalism professor my sophomore year whom I respect like you wouldn’t believe. She discussed her days as a TV reporter often, and mentioned how many journalists only ever hang out with other journalists. Read the rest of this entry »