Daily Archives: October 9, 2009

Your Copy Sucks: How to Pitch a Blogger

(CC) flickr // websuccessdiva

(CC) flickr // websuccessdiva

Do you want to know an inside secret on how to pitch a blogger?

Oh man. Lean in close. No, closer. That’s it. Almost.

You have to talk to them like they’re a human being.

I know, it’s crazy. It doesn’t have much to do with the length of your pitch or the “Hi” instead of “Hello” in your salutation. It doesn’t have anything to do with how many bullet points you have and what Cool Blogger Slang you employ. You just have to talk to them like they’re an actual person, which, gasps all around, they are. (Another crazy fact: journalists are also people. Maybe you should give this a shot with them too?)

Just one rule: talk like a person, treat them like a person. Here’s how to do that.
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PR Win! Save by CoffeeCup

All opinions (and I mean all) herein are my own and not the official opinion of PRBC or any of the other writers. There’s a software company I’m a big fan of — CoffeeCup [and no FTC, they aren't compensating me in any way].  Most of the software they create is for website development –Read the rest of this entryRead the rest of this entry