Do you want to know an inside secret on how to pitch a blogger?
Oh man. Lean in close. No, closer. That’s it. Almost.
You have to talk to them like they’re a human being.
I know, it’s crazy. It doesn’t have much to do with the length of your pitch or the “Hi” instead of “Hello” in your salutation. It doesn’t have anything to do with how many bullet points you have and what Cool Blogger Slang you employ. You just have to talk to them like they’re an actual person, which, gasps all around, they are. (Another crazy fact: journalists are also people. Maybe you should give this a shot with them too?)
Just one rule: talk like a person, treat them like a person. Here’s how to do that.
Read the rest of this entry