Your Copy Sucks: How to Pitch a Blogger

(CC) flickr // websuccessdiva
(CC) flickr // websuccessdiva

Do you want to know an inside secret on how to pitch a blogger?

Oh man. Lean in close. No, closer. That’s it. Almost.

You have to talk to them like they’re a human being.

I know, it’s crazy. It doesn’t have much to do with the length of your pitch or the “Hi” instead of “Hello” in your salutation. It doesn’t have anything to do with how many bullet points you have and what Cool Blogger Slang you employ. You just have to talk to them like they’re an actual person, which, gasps all around, they are. (Another crazy fact: journalists are also people. Maybe you should give this a shot with them too?)

Just one rule: talk like a person, treat them like a person. Here’s how to do that.
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PR Win! Save by CoffeeCup

All opinions (and I mean all) herein are my own and not the official opinion of PRBC or any of the other writers.

(CC) flickr // andy_carter

There’s a software company I’m a big fan of — CoffeeCup [and no FTC, they aren’t compensating me in any way].  Most of the software they create is for website development – ftp programs, html coding, flash animation, etc.  The software’s always very user-friendly, they provide good support, have an active message board for customers, provide free updates, and give away a decent amount of free software so you can get a flavor of what they produce.

It’s a feel-good company.  The company name “came from the domain name of the coffee house where we got our start. (Yes, we owned a real coffee house first.) Domains cost $100 a year back then, and was already paid for, so why invent a new name?”  They claim to run on “an unlimited supply of Red Bull, Mexican food, Jelly Bellies, and passion for our users.”   Continue reading