Comments on: Your Copy Sucks: How to Pitch a Blogger

By: The Fallacy of “Blogger Relations” :PRBreakfastClub

The Fallacy of “Blogger Relations” :PRBreakfastClub — Wed, 14 Oct 2009 04:03:18 +0000

[...] this list of very smart PR people is my friend and fellow PRBC blogger TJ Dietderich, who wrote a tremendous post on this topic just last week, where she noted: Just one rule [for effective blogger relations]: [...]

By: Lynette Cornell

Lynette Cornell — Mon, 12 Oct 2009 17:23:05 +0000

Even a quick read-through of an about page or recent posts is better than an uneducated pitch into the dark.

The key, I think, is finding valuable blogs that aren't timewasters to read, regardless of whether or not they reply to your pitch. There are a couple blogs I follow that I know the content will consistently be good and valuable, regardless of the topic. Those are the places I'd start with and then go from there to those blogs' “recommended blogs” lists.

By: Lynette Cornell

Lynette Cornell — Mon, 12 Oct 2009 13:23:05 +0000

Even a quick read-through of an about page or recent posts is better than an uneducated pitch into the dark.

By: dipaolamomma

dipaolamomma — Sun, 11 Oct 2009 23:01:16 +0000

Nicely put… from the Alien down the way (i.e. a blogger) HA!

By: Ari Herzog

Ari Herzog — Sun, 11 Oct 2009 16:08:12 +0000

I disagree with your headline. “How to pitch a blogger” stinks of copy. Rather, the headline should read, “How to pitch me.” Or, do you want the same copy as everyone else receives?

By: A Roundup Of Resources | Hip As I Wanna Be

A Roundup Of Resources | Hip As I Wanna Be — Sun, 11 Oct 2009 15:24:15 +0000

[...] How To Pitch A Blogger – This is a great piece. I enjoyed this from both sides… obviously I am a blogger who gets all kinds of wacky pitches. (WACKY. Just worth repeating) On the flip side I am also a PR professional who, herself, pitches regularly. (Not to bloggers as of yet, though.) I loved this specific quote: “You can’t act like a blogger is some strange, otherworldly creature. You just use the same set of rules you would use when speaking to a normal person, in normal conversation.” Thank you JT! I subscribe to PR Breakfast Club myself. It is a gem! [...]

By: wintress

wintress — Sat, 10 Oct 2009 17:57:29 +0000

Thank you! I think this rule goes for pretty much all emails that are written on a one-to-one basis. I just recently had a client who was trying to write an email to get a related business to refer his. I kept trying to pull the email back in the direction that you're suggesting, and he kept tell me…”but it sounds so personal, like something I would write a friend. It doesn't sound like a sales email.” I kept saying, “well, yes, that's the point!”

By: kathycash

kathycash — Fri, 09 Oct 2009 18:41:18 +0000

Amen to this. This seems so intuitive but yet…..I think we all just need to slow down and think, will this person be interested in what I have to offer? And how can I bring this to their attention in a way that is considerate and genuine?

By: Tressa Robbins

Tressa Robbins — Fri, 09 Oct 2009 17:49:08 +0000

Excellent advice, TJ. I wrote about Blogger Pitching last week for the BurrellesLuce Fresh Ideas blog (http://budurl.com/fh3x). However, it took me a few paragraphs to say what you said in one concise sentence! I like yours better .

By: Becki

Becki — Fri, 09 Oct 2009 16:20:25 +0000

I love this! I sometimes find myself guilty of just copying and pasting a pitch over and over again just to get through a list, and I have to stop and remind myself to slow down and do it the right way. Thanks, TJ!