Daily Archives: October 15, 2009

TJ Dietderich

Your Copy Sucks: I don’t think that means what you think it means

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(CC) flickr // image munky

I love English, but I’ll be the first one to say it is cruel, unwieldy, illogical, and frustrating. We have words that sound alike but are spelled differently, words that have two meanings, words that are spelled the same but sound different, words that have three meanings, words that mean one thing as a verb but the opposite thing as a noun, and words that have seventeen meanings.

And there are some words and phrases you should just avoid because you are doing it wrong. Sorry, but you are.  Here’s a quick rundown: Continue reading →

Danielle Cyr

Dear Reporter – We’re Really Here to Help

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Person holding coffee cup, compass inside cup, elevated viewI’m not one to state the obvious but this needs to be said – PR pros are here to help reporters.  We’re here to provide information, coordinate interviews and come through with a last minute source when deadline knocks.

It’s not just about us touting our clients and promoting our business partners, it’s about being a source, and more importantly, a resource. Continue reading →