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	<title>Comments on: Allow Me to Disagree. . .</title>
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	<description>.....a chance to start the day off right.</description>
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		<title>By: Stephanie Smirnov</title>
		<link>http://prbreakfastclub.com/2009/10/20/allow-me-to-disagree/comment-page-1/#comment-1441</link>
		<dc:creator>Stephanie Smirnov</dc:creator>
		<pubDate>Tue, 20 Oct 2009 19:07:54 +0000</pubDate>
		<guid isPermaLink="false">http://prbreakfastclub.com/?p=1104#comment-1441</guid>
		<description>Good morning, all. Just a disclaimer that we&#039;ve worked with Jim Cameron for years as a media trainer. He&#039;s a trusted colleague and a real gentlemen to boot. That&#039;s why I was dismayed to see his post on social networking and microblogging. He misses the point that was made eloquently by NYU&#039;s Jay Rosen at Blog World Expo last week that social media has created a power shift in which we no longer consume  news vertically -- connected &quot;up&quot; to a mass media outlet -- but horizontally as technology allows us to spread information peer-to-peer. News is gathered and consumed in an entirely new ecosystem that simply can&#039;t be ignored or dismissed. I wish Jim Cameron could recognize this.</description>
		<content:encoded><![CDATA[<p>Good morning, all. Just a disclaimer that we&#39;ve worked with Jim Cameron for years as a media trainer. He&#39;s a trusted colleague and a real gentlemen to boot. That&#39;s why I was dismayed to see his post on social networking and microblogging. He misses the point that was made eloquently by NYU&#39;s Jay Rosen at Blog World Expo last week that social media has created a power shift in which we no longer consume  news vertically &#8212; connected &#8220;up&#8221; to a mass media outlet &#8212; but horizontally as technology allows us to spread information peer-to-peer. News is gathered and consumed in an entirely new ecosystem that simply can&#39;t be ignored or dismissed. I wish Jim Cameron could recognize this.</p>
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		<title>By: heatherdueitt</title>
		<link>http://prbreakfastclub.com/2009/10/20/allow-me-to-disagree/comment-page-1/#comment-1440</link>
		<dc:creator>heatherdueitt</dc:creator>
		<pubDate>Tue, 20 Oct 2009 18:58:36 +0000</pubDate>
		<guid isPermaLink="false">http://prbreakfastclub.com/?p=1104#comment-1440</guid>
		<description>Wonderful points of view Danielle.  &lt;br&gt;&lt;br&gt;I concur with you on the importance of incorporating all aspects into your media strategy.  For some of my clients we have landed hits in print and TV from my contacts and &quot;pointless babble&quot; on Twitter, Facebook, Flickr and YouTube.  Being in journalism they shouldn&#039;t see this as a threat but a supplement to their current strategies.  Social Media is the future no matter how much you want to deny the value.  &lt;br&gt;&lt;br&gt;Thanks again Danielle for sticking your neck out there on this one.</description>
		<content:encoded><![CDATA[<p>Wonderful points of view Danielle.  </p>
<p>I concur with you on the importance of incorporating all aspects into your media strategy.  For some of my clients we have landed hits in print and TV from my contacts and &#8220;pointless babble&#8221; on Twitter, Facebook, Flickr and YouTube.  Being in journalism they shouldn&#39;t see this as a threat but a supplement to their current strategies.  Social Media is the future no matter how much you want to deny the value.  </p>
<p>Thanks again Danielle for sticking your neck out there on this one.</p>
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		<title>By: uberVU - social comments</title>
		<link>http://prbreakfastclub.com/2009/10/20/allow-me-to-disagree/comment-page-1/#comment-674</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Tue, 20 Oct 2009 17:19:21 +0000</pubDate>
		<guid isPermaLink="false">http://prbreakfastclub.com/?p=1104#comment-674</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by mikeschaffer: Allow Me to Disagree. . .(the validity of social media!) http://bit.ly/10kmn7 #prbc...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by mikeschaffer: Allow Me to Disagree. . .(the validity of social media!) <a href="http://bit.ly/10kmn7" rel="nofollow">http://bit.ly/10kmn7</a> #prbc&#8230;</p>
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		<title>By: Mike Schaffer</title>
		<link>http://prbreakfastclub.com/2009/10/20/allow-me-to-disagree/comment-page-1/#comment-1442</link>
		<dc:creator>Mike Schaffer</dc:creator>
		<pubDate>Tue, 20 Oct 2009 16:56:49 +0000</pubDate>
		<guid isPermaLink="false">http://prbreakfastclub.com/?p=1104#comment-1442</guid>
		<description>I hope my comment isn&#039;t dismissed as &quot;pointless babble!&quot;  Yeesh!&lt;br&gt;&lt;br&gt;You hit the nail on the head HERE: &quot;Whether it’s traditional or social media, the goal is to reach your consumers where they are.  If they are on Facebook, then your brand should be on Facebook.  If your consumers are watching YouTube, than you should build a brand channel.  If they are reading blogs. . .well, you get the idea.&quot;&lt;br&gt;&lt;br&gt;Our job as communications pros is to reach our target audience and deliver our message effectively.&lt;br&gt;&lt;br&gt;Social media will NEVER fill a role previously filled by the daily newspaper.  It&#039;s not meant to!  Twitter, Facebook, YouTube and the rest are terrific communications tools.&lt;br&gt;&lt;br&gt;To avoid them is utterly irresponsible.</description>
		<content:encoded><![CDATA[<p>I hope my comment isn&#39;t dismissed as &#8220;pointless babble!&#8221;  Yeesh!</p>
<p>You hit the nail on the head HERE: &#8220;Whether it’s traditional or social media, the goal is to reach your consumers where they are.  If they are on Facebook, then your brand should be on Facebook.  If your consumers are watching YouTube, than you should build a brand channel.  If they are reading blogs. . .well, you get the idea.&#8221;</p>
<p>Our job as communications pros is to reach our target audience and deliver our message effectively.</p>
<p>Social media will NEVER fill a role previously filled by the daily newspaper.  It&#39;s not meant to!  Twitter, Facebook, YouTube and the rest are terrific communications tools.</p>
<p>To avoid them is utterly irresponsible.</p>
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		<title>By: Stephanie Smirnov</title>
		<link>http://prbreakfastclub.com/2009/10/20/allow-me-to-disagree/comment-page-1/#comment-671</link>
		<dc:creator>Stephanie Smirnov</dc:creator>
		<pubDate>Tue, 20 Oct 2009 15:07:54 +0000</pubDate>
		<guid isPermaLink="false">http://prbreakfastclub.com/?p=1104#comment-671</guid>
		<description>Good morning, all. Just a disclaimer that we&#039;ve worked with Jim Cameron for years as a media trainer. He&#039;s a trusted colleague and a real gentlemen to boot. That&#039;s why I was dismayed to see his post on social networking and microblogging. He misses the point that was made eloquently by NYU&#039;s Jay Rosen at Blog World Expo last week that social media has created a power shift in which we no longer consume  news vertically -- connected &quot;up&quot; to a mass media outlet -- but horizontally as technology allows us to spread information peer-to-peer. News is gathered and consumed in an entirely new ecosystem that simply can&#039;t be ignored or dismissed. I wish Jim Cameron could recognize this.</description>
		<content:encoded><![CDATA[<p>Good morning, all. Just a disclaimer that we&#39;ve worked with Jim Cameron for years as a media trainer. He&#39;s a trusted colleague and a real gentlemen to boot. That&#39;s why I was dismayed to see his post on social networking and microblogging. He misses the point that was made eloquently by NYU&#39;s Jay Rosen at Blog World Expo last week that social media has created a power shift in which we no longer consume  news vertically &#8212; connected &#8220;up&#8221; to a mass media outlet &#8212; but horizontally as technology allows us to spread information peer-to-peer. News is gathered and consumed in an entirely new ecosystem that simply can&#39;t be ignored or dismissed. I wish Jim Cameron could recognize this.</p>
]]></content:encoded>
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		<title>By: heatherdueitt</title>
		<link>http://prbreakfastclub.com/2009/10/20/allow-me-to-disagree/comment-page-1/#comment-670</link>
		<dc:creator>heatherdueitt</dc:creator>
		<pubDate>Tue, 20 Oct 2009 14:58:36 +0000</pubDate>
		<guid isPermaLink="false">http://prbreakfastclub.com/?p=1104#comment-670</guid>
		<description>Wonderful points of view Danielle.  &lt;br&gt;&lt;br&gt;I concur with you on the importance of incorporating all aspects into your media strategy.  For some of my clients we have landed hits in print and TV from my contacts and &quot;pointless babble&quot; on Twitter, Facebook, Flickr and YouTube.  Being in journalism they shouldn&#039;t see this as a threat but a supplement to their current strategies.  Social Media is the future no matter how much you want to deny the value.  &lt;br&gt;&lt;br&gt;Thanks again Danielle for sticking your neck out there on this one.</description>
		<content:encoded><![CDATA[<p>Wonderful points of view Danielle.  </p>
<p>I concur with you on the importance of incorporating all aspects into your media strategy.  For some of my clients we have landed hits in print and TV from my contacts and &#8220;pointless babble&#8221; on Twitter, Facebook, Flickr and YouTube.  Being in journalism they shouldn&#39;t see this as a threat but a supplement to their current strategies.  Social Media is the future no matter how much you want to deny the value.  </p>
<p>Thanks again Danielle for sticking your neck out there on this one.</p>
]]></content:encoded>
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	<item>
		<title>By: Tweets that mention Allow Me to Disagree. . . :PRBreakfastClub -- Topsy.com</title>
		<link>http://prbreakfastclub.com/2009/10/20/allow-me-to-disagree/comment-page-1/#comment-668</link>
		<dc:creator>Tweets that mention Allow Me to Disagree. . . :PRBreakfastClub -- Topsy.com</dc:creator>
		<pubDate>Tue, 20 Oct 2009 13:07:25 +0000</pubDate>
		<guid isPermaLink="false">http://prbreakfastclub.com/?p=1104#comment-668</guid>
		<description>[...] This post was mentioned on Twitter by mikeschaffer and Kate Ottavio, Catherine Patterson. Catherine Patterson said: #PRBC discusses the validity of social media: http://bit.ly/10kmn7 [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by mikeschaffer and Kate Ottavio, Catherine Patterson. Catherine Patterson said: #PRBC discusses the validity of social media: <a href="http://bit.ly/10kmn7" rel="nofollow">http://bit.ly/10kmn7</a> [...]</p>
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		<title>By: Mike Schaffer</title>
		<link>http://prbreakfastclub.com/2009/10/20/allow-me-to-disagree/comment-page-1/#comment-667</link>
		<dc:creator>Mike Schaffer</dc:creator>
		<pubDate>Tue, 20 Oct 2009 12:56:49 +0000</pubDate>
		<guid isPermaLink="false">http://prbreakfastclub.com/?p=1104#comment-667</guid>
		<description>I hope my comment isn&#039;t dismissed as &quot;pointless babble!&quot;  Yeesh!&lt;br&gt;&lt;br&gt;You hit the nail on the head HERE: &quot;Whether it’s traditional or social media, the goal is to reach your consumers where they are.  If they are on Facebook, then your brand should be on Facebook.  If your consumers are watching YouTube, than you should build a brand channel.  If they are reading blogs. . .well, you get the idea.&quot;&lt;br&gt;&lt;br&gt;Our job as communications pros is to reach our target audience and deliver our message effectively.&lt;br&gt;&lt;br&gt;Social media will NEVER fill a role previously filled by the daily newspaper.  It&#039;s not meant to!  Twitter, Facebook, YouTube and the rest are terrific communications tools.&lt;br&gt;&lt;br&gt;To avoid them is utterly irresponsible.</description>
		<content:encoded><![CDATA[<p>I hope my comment isn&#39;t dismissed as &#8220;pointless babble!&#8221;  Yeesh!</p>
<p>You hit the nail on the head HERE: &#8220;Whether it’s traditional or social media, the goal is to reach your consumers where they are.  If they are on Facebook, then your brand should be on Facebook.  If your consumers are watching YouTube, than you should build a brand channel.  If they are reading blogs. . .well, you get the idea.&#8221;</p>
<p>Our job as communications pros is to reach our target audience and deliver our message effectively.</p>
<p>Social media will NEVER fill a role previously filled by the daily newspaper.  It&#39;s not meant to!  Twitter, Facebook, YouTube and the rest are terrific communications tools.</p>
<p>To avoid them is utterly irresponsible.</p>
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