Editor’s Note:  Believe it, or not, we do get letters here at The Club occasionally.  This one was of particular interest, so after some tweaking we decided to run it as a post (with the letter writer’s consent, of course).  Hopefully you’ll find it of equal interest.

Dear PRBC,

Growing up we are taught to distinguish right from wrong. When we’re young this is easy. For example it’s wrong to hit your friend if he steals your crayon. It’s wrong to cheat on your college final. But as we become an adult right from wrong is no longer black and white. We start to factor in consequences and how they may affect people, especially when it comes to our career. Read the rest of this entry

In this age of social media, there are a few situations that every PR pro prays will never happen to them.  One of the most dreaded inquiries that one can get from a client is:

“I was at a networking event the other night and I met a social media consultant. She said that we should really be on Twitter and that she would give us a session on using it for $2,000. Why haven’t you built us a Twitter page yet?” (Ok, so that’s probably second to “I want a viral video… you know, like the inmates performing Thriller.”) Read the rest of this entry