Comments on: Content vs Relationships – It’s not a monarchy…

By: piano songs

piano songs — Wed, 16 Dec 2009 10:32:12 +0000

piano songs…

[...] Good piano performance. Thanks heaps for this!… if anyone else has anything it would be much appreciated. Great website http://www.en.Grand-Pianos.org Enjoy!…

By: Danny Brown

Danny Brown — Sat, 14 Nov 2009 22:06:37 +0000

Ombudsman? Oh, you'd be perfect for that, Cogster!

By: Danny Brown

Danny Brown — Sat, 14 Nov 2009 17:06:37 +0000

Ombudsman? Oh, you'd be perfect for that, Cogster!

By: jeffespo

jeffespo — Fri, 13 Nov 2009 17:47:13 +0000

It would be nice if we all had those news items and could wash our hands with champagne. But I guess its more making lemonade out of the lemons we're dealt.

By: PR Cog

PR Cog — Fri, 13 Nov 2009 17:46:00 +0000

Wow, now there are the keys to the kingdom, work with the client to get only strong content.

I've found, with some clients (mostly longer term clients), they do get it after some time, even if it's just through their own experiences. After a few decades they realize that it's not news each time the CEO replaces the ink in the her pen.

With new clients it's tough — frequently it's their first foray into PR and want immediate results so you've got to work with what you have. Telling them to 'wait until there's real news' even if you're doing other work (bylines, social media, etc.) is a tough sell.

Perhaps there's a new service line there — ombudsman between flack and client…

By: PR Cog

PR Cog — Fri, 13 Nov 2009 17:41:16 +0000

Fantastic question. I do think exception content can take off without much of a push (obviously something is needed or it stays in the boardroom), but most of us don't get to announce the launch of the iPod or BlackBerry, or real national news, etc. Mostly we get pretty useful stuff but nothing game changing.

By: PR Cog

PR Cog — Fri, 13 Nov 2009 17:38:45 +0000

Thanks Evil Guy –

You're certainly right, rarely can we rest on any one part of anything, pretty much everything is grey, just a matter of getting others to realize it.

By: colleencampbell

colleencampbell — Fri, 13 Nov 2009 15:08:13 +0000

Great post Cog!
I'm curious though: Quality content, relationships and delivery certainly are important for results in our industry. What (if anything) do you think are the keys to effective client management/feedback so there is less “weak” content? Great post! I agree 100% with your perspective.

By: PRSoapbox

PRSoapbox — Fri, 13 Nov 2009 15:07:22 +0000

By: jeffespo

jeffespo — Fri, 13 Nov 2009 14:52:51 +0000

Very good point Cog Caesar. We all know that there are those times when we need the connections to get crap published.

One question would be with the whole argument can one exist without the other? For example can the content be put out there without the relationship. Kind of like a tree falling in the forest.