Personal Branding in a Service Industry

Businesswoman Giving a PresentationRecently, the PRBC crew had the pleasure of chiming in—as an entire group via Google Documents—on a series of questions regarding the blending of public relations and social media (one of my favorite subjects to discuss) on Lauren Fernandez’s LAF blog. The first set of questions dealt with what effect we all thought social media has had on the public relations industry.

You can read all of our responses here, but a comment by our good friend Jay Keith really sparked something in me. Jay was discussing his distaste for the exponential increase in so-called “experts” who are now online. Continue reading

Christina’s Coffee Talk with Danny Brown

dannybrownThis week I sat down with Danny Brown, social media strategist for Maritz Canada, founder of 12for12k, and friend. Danny get’s his daily fix from little coffee shops like, Second Cup or Muddy Waters but says he really starts his day with PRBC’s e-mail updates. (Note: I quickly learned he’s a charmer).  He boasts about being a geek and says his favorite pastimes are messing in WordPess or playing video games (sorry PS3 lovers, he plays on Xbox 360 or Wii).  In addition to his Recommended Reading, you can catch Danny laughing to off-the-cuff humor blogs like F*ck You Penguin and his wife’s Just Kickin’ It.  It was a real pleasure picking Danny’s brain for a little bit, and I hope this chat inspires you just as much as it did for me.

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