Comments on: The Face (or lack thereof) Behind the Tweets http://prbreakfastclub.com/2009/11/17/corp-tweets/ .....a chance to start the day off right. Fri, 10 Feb 2012 15:25:03 +0000 hourly 1 http://wordpress.org/?v=3.2 By: SodexoCareers http://prbreakfastclub.com/2009/11/17/corp-tweets/comment-page-1/#comment-1589 SodexoCareers Wed, 18 Nov 2009 22:30:25 +0000 http://prbreakfastclub.com/?p=1345#comment-1589 This was also discussed at the Social Recruiting Summit in NY on Monday. At Sodexo (where I tweet under SodexoCareers) and most of our 50+ recruiters are also tweeting we have exit strategies because we feel being personal and transparent is important for our use of Twitter and other social networking sites to recruit candidates. We have in fact already had to implement and luckily the transition went well. It also does not hurt to incentivize the employees to be agreeable. This was also discussed at the Social Recruiting Summit in NY on Monday. At Sodexo (where I tweet under SodexoCareers) and most of our 50+ recruiters are also tweeting we have exit strategies because we feel being personal and transparent is important for our use of Twitter and other social networking sites to recruit candidates. We have in fact already had to implement and luckily the transition went well. It also does not hurt to incentivize the employees to be agreeable.

]]> By: Ashley http://prbreakfastclub.com/2009/11/17/corp-tweets/comment-page-1/#comment-1588 Ashley Wed, 18 Nov 2009 21:38:09 +0000 http://prbreakfastclub.com/?p=1345#comment-1588 I'm wondering if you can do both...create a personal relationship with your followers, without having one name or person associated with it. So still use the "we" but be sure to connect with people on a personal level, not just spew corporate news to them. That way, if the person does leave, you can easily transition. Thoughts? I'm wondering if you can do both…create a personal relationship with your followers, without having one name or person associated with it. So still use the “we” but be sure to connect with people on a personal level, not just spew corporate news to them. That way, if the person does leave, you can easily transition. Thoughts?

]]> By: Richard http://prbreakfastclub.com/2009/11/17/corp-tweets/comment-page-1/#comment-1587 Richard Wed, 18 Nov 2009 20:49:26 +0000 http://prbreakfastclub.com/?p=1345#comment-1587 I don't think the number of followers is particularly indicative of the success or failure of a brand on Twitter. Obviously certain brands attract more followers regardless of whether the Twitter identity is generic or person-specific. I represent a healthcare company. We do not offer a specific branded product. Also, people don't WANT our products, but rather NEED the products we offer. It is far easier to engage an audience that likes your products or brands. No one gets excited about necessities like water, electricity, or healthcare supplies. I don't think the number of followers is particularly indicative of the success or failure of a brand on Twitter. Obviously certain brands attract more followers regardless of whether the Twitter identity is generic or person-specific. I represent a healthcare company. We do not offer a specific branded product. Also, people don't WANT our products, but rather NEED the products we offer. It is far easier to engage an audience that likes your products or brands. No one gets excited about necessities like water, electricity, or healthcare supplies.

]]> By: Courtney Standerfer http://prbreakfastclub.com/2009/11/17/corp-tweets/comment-page-1/#comment-1586 Courtney Standerfer Wed, 18 Nov 2009 20:17:17 +0000 http://prbreakfastclub.com/?p=1345#comment-1586 This also brings up the question of whether the "voice" behind the company is a real person.<br><br>Obviously, if Lisa is the CMO then she exists, but do we know if Brad is real or just a name Starbucks uses to make the said account more personable.<br><br>I'm not opposed to the idea, if having a "mascot" if you will engages your consumers more and helps build trust and better relationships, why not?<br><br>A good example is @JiffyJeffLA, a Southern California Jiffy Lube account. "Jeff" is pictured as a cartoon character and pseudo-mascot for the brand, and it really adds character to Jiffy Lube's tweets. This also brings up the question of whether the “voice” behind the company is a real person.

Obviously, if Lisa is the CMO then she exists, but do we know if Brad is real or just a name Starbucks uses to make the said account more personable.

I'm not opposed to the idea, if having a “mascot” if you will engages your consumers more and helps build trust and better relationships, why not?

A good example is @JiffyJeffLA, a Southern California Jiffy Lube account. “Jeff” is pictured as a cartoon character and pseudo-mascot for the brand, and it really adds character to Jiffy Lube's tweets.

]]> By: clairecelsi http://prbreakfastclub.com/2009/11/17/corp-tweets/comment-page-1/#comment-1585 clairecelsi Wed, 18 Nov 2009 19:56:32 +0000 http://prbreakfastclub.com/?p=1345#comment-1585 I vote for having a real person behind the tweets. If the person leaves the company, change the name in the profile and introduce the new person. People leave, people die. Get over it. People want to talk to people. I vote for having a real person behind the tweets. If the person leaves the company, change the name in the profile and introduce the new person. People leave, people die. Get over it. People want to talk to people.

]]> By: PR Cog http://prbreakfastclub.com/2009/11/17/corp-tweets/comment-page-1/#comment-1584 PR Cog Wed, 18 Nov 2009 19:30:28 +0000 http://prbreakfastclub.com/?p=1345#comment-1584 Hi Monfineis -<br><br>Thanks. Links fixed. Hi Monfineis -

Thanks. Links fixed.

]]> By: monfineis http://prbreakfastclub.com/2009/11/17/corp-tweets/comment-page-1/#comment-1583 monfineis Wed, 18 Nov 2009 19:11:55 +0000 http://prbreakfastclub.com/?p=1345#comment-1583 Hey, nice article. You should include links to Brad and Lisa's Twitter handles...in fact their hyperlinks lead to a dead page.<br><br>Cheers! Hey, nice article. You should include links to Brad and Lisa's Twitter handles…in fact their hyperlinks lead to a dead page.

Cheers!

]]> By: SodexoCareers http://prbreakfastclub.com/2009/11/17/corp-tweets/comment-page-1/#comment-1014 SodexoCareers Wed, 18 Nov 2009 17:30:25 +0000 http://prbreakfastclub.com/?p=1345#comment-1014 This was also discussed at the Social Recruiting Summit in NY on Monday. At Sodexo (where I tweet under SodexoCareers) and most of our 50+ recruiters are also tweeting we have exit strategies because we feel being personal and transparent is important for our use of Twitter and other social networking sites to recruit candidates. We have in fact already had to implement and luckily the transition went well. It also does not hurt to incentivize the employees to be agreeable. This was also discussed at the Social Recruiting Summit in NY on Monday. At Sodexo (where I tweet under SodexoCareers) and most of our 50+ recruiters are also tweeting we have exit strategies because we feel being personal and transparent is important for our use of Twitter and other social networking sites to recruit candidates. We have in fact already had to implement and luckily the transition went well. It also does not hurt to incentivize the employees to be agreeable.

]]> By: TwittLink - Your headlines on Twitter http://prbreakfastclub.com/2009/11/17/corp-tweets/comment-page-1/#comment-1011 TwittLink - Your headlines on Twitter Wed, 18 Nov 2009 16:40:30 +0000 http://prbreakfastclub.com/?p=1345#comment-1011 [...] Tweets about this great post on TwittLink.com [...] [...] Tweets about this great post on TwittLink.com [...]

]]> By: Ashley http://prbreakfastclub.com/2009/11/17/corp-tweets/comment-page-1/#comment-1010 Ashley Wed, 18 Nov 2009 16:38:09 +0000 http://prbreakfastclub.com/?p=1345#comment-1010 I'm wondering if you can do both...create a personal relationship with your followers, without having one name or person associated with it. So still use the "we" but be sure to connect with people on a personal level, not just spew corporate news to them. That way, if the person does leave, you can easily transition. Thoughts? I'm wondering if you can do both…create a personal relationship with your followers, without having one name or person associated with it. So still use the “we” but be sure to connect with people on a personal level, not just spew corporate news to them. That way, if the person does leave, you can easily transition. Thoughts?

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