Comments on: Kodak’s Social Media Growth http://prbreakfastclub.com/2009/11/19/kodaks-social-media-growth/ .....a chance to start the day off right. Tue, 22 May 2012 14:22:00 +0000 hourly 1 http://wordpress.org/?v=3.2 By: keithtrivitt http://prbreakfastclub.com/2009/11/19/kodaks-social-media-growth/comment-page-1/#comment-1774 keithtrivitt Thu, 19 Nov 2009 21:21:29 +0000 http://prbreakfastclub.com/?p=1572#comment-1774 Thanks for chiming in! Haven't seen Kodak's new YouTube mom-themed channel, though Jeff Hayzlett did briefly allude to it when he spoke at the NYC #140conf meetup. <br><br>I certainly agree with you that while Kodak's public image as THE camera of choice for the world has slipped quite a bit in recent years, you still can't beat the decades of reputation and strong brand management that they have. <br><br>It's also encouraging to see the company actively embracing social media, and the key here is that Kodak is not just asking for ideas and critiques online and in social networks, but the company is actually doing something with those suggestions and critiques once they receive them. <br><br>That, to me, is what will prove to distinguish the truly great brands from the just OK ones in the future. The ability and earnest desire to take crowd-sourced suggestions/critiques and not just listen to them (anyone can do that), but actually DO something about it. Thanks for chiming in! Haven't seen Kodak's new YouTube mom-themed channel, though Jeff Hayzlett did briefly allude to it when he spoke at the NYC #140conf meetup.

I certainly agree with you that while Kodak's public image as THE camera of choice for the world has slipped quite a bit in recent years, you still can't beat the decades of reputation and strong brand management that they have.

It's also encouraging to see the company actively embracing social media, and the key here is that Kodak is not just asking for ideas and critiques online and in social networks, but the company is actually doing something with those suggestions and critiques once they receive them.

That, to me, is what will prove to distinguish the truly great brands from the just OK ones in the future. The ability and earnest desire to take crowd-sourced suggestions/critiques and not just listen to them (anyone can do that), but actually DO something about it.

]]> By: jeffespo http://prbreakfastclub.com/2009/11/19/kodaks-social-media-growth/comment-page-1/#comment-1773 jeffespo Thu, 19 Nov 2009 19:33:33 +0000 http://prbreakfastclub.com/?p=1572#comment-1773 Great post guys. I got the chance to speak with Jenny briefly at the IMS in Boston and the things that they do are truly remarkable. Its really impressive the way that they are continuing to use social media to increase their place in the digital age. To be honest, Nikon might be a sexier camera, but I would rather turn to Kodak for the long-time value and knowledge that if I have a question I can ask someone from their team for a honest answer.<br><br>Did you see their new YouTube mom-themed channel? <a href="http://www.youtube.com/formom" rel="nofollow">http://www.youtube.com/formom</a> Great post guys. I got the chance to speak with Jenny briefly at the IMS in Boston and the things that they do are truly remarkable. Its really impressive the way that they are continuing to use social media to increase their place in the digital age. To be honest, Nikon might be a sexier camera, but I would rather turn to Kodak for the long-time value and knowledge that if I have a question I can ask someone from their team for a honest answer.

Did you see their new YouTube mom-themed channel? http://www.youtube.com/formom

]]> By: keithtrivitt http://prbreakfastclub.com/2009/11/19/kodaks-social-media-growth/comment-page-1/#comment-1024 keithtrivitt Thu, 19 Nov 2009 16:21:29 +0000 http://prbreakfastclub.com/?p=1572#comment-1024 Thanks for chiming in! Haven't seen Kodak's new YouTube mom-themed channel, though Jeff Hayzlett did briefly allude to it when he spoke at the NYC #140conf meetup. <br><br>I certainly agree with you that while Kodak's public image as THE camera of choice for the world has slipped quite a bit in recent years, you still can't beat the decades of reputation and strong brand management that they have. <br><br>It's also encouraging to see the company actively embracing social media, and the key here is that Kodak is not just asking for ideas and critiques online and in social networks, but the company is actually doing something with those suggestions and critiques once they receive them. <br><br>That, to me, is what will prove to distinguish the truly great brands from the just OK ones in the future. The ability and earnest desire to take crowd-sourced suggestions/critiques and not just listen to them (anyone can do that), but actually DO something about it. Thanks for chiming in! Haven't seen Kodak's new YouTube mom-themed channel, though Jeff Hayzlett did briefly allude to it when he spoke at the NYC #140conf meetup.

I certainly agree with you that while Kodak's public image as THE camera of choice for the world has slipped quite a bit in recent years, you still can't beat the decades of reputation and strong brand management that they have.

It's also encouraging to see the company actively embracing social media, and the key here is that Kodak is not just asking for ideas and critiques online and in social networks, but the company is actually doing something with those suggestions and critiques once they receive them.

That, to me, is what will prove to distinguish the truly great brands from the just OK ones in the future. The ability and earnest desire to take crowd-sourced suggestions/critiques and not just listen to them (anyone can do that), but actually DO something about it.

]]> By: jeffespo http://prbreakfastclub.com/2009/11/19/kodaks-social-media-growth/comment-page-1/#comment-1022 jeffespo Thu, 19 Nov 2009 14:33:33 +0000 http://prbreakfastclub.com/?p=1572#comment-1022 Great post guys. I got the chance to speak with Jenny briefly at the IMS in Boston and the things that they do are truly remarkable. Its really impressive the way that they are continuing to use social media to increase their place in the digital age. To be honest, Nikon might be a sexier camera, but I would rather turn to Kodak for the long-time value and knowledge that if I have a question I can ask someone from their team for a honest answer.<br><br>Did you see their new YouTube mom-themed channel? <a href="http://www.youtube.com/formom" rel="nofollow">http://www.youtube.com/formom</a> Great post guys. I got the chance to speak with Jenny briefly at the IMS in Boston and the things that they do are truly remarkable. Its really impressive the way that they are continuing to use social media to increase their place in the digital age. To be honest, Nikon might be a sexier camera, but I would rather turn to Kodak for the long-time value and knowledge that if I have a question I can ask someone from their team for a honest answer.

Did you see their new YouTube mom-themed channel? http://www.youtube.com/formom

]]> By: Tweets that mention Kodak’s Social Media Growth :PRBreakfastClub -- Topsy.com http://prbreakfastclub.com/2009/11/19/kodaks-social-media-growth/comment-page-1/#comment-1019 Tweets that mention Kodak’s Social Media Growth :PRBreakfastClub -- Topsy.com Thu, 19 Nov 2009 12:31:28 +0000 http://prbreakfastclub.com/?p=1572#comment-1019 [...] This post was mentioned on Twitter by David Holliday, prcai online. prcai online said: Kodak’s Social Media Growth http://bit.ly/2k0CGD - good read from prbreakfastclub [...] [...] This post was mentioned on Twitter by David Holliday, prcai online. prcai online said: Kodak’s Social Media Growth http://bit.ly/2k0CGD – good read from prbreakfastclub [...]

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