As public relations professionals, we work in a service-based industry. Our clients hire us, pay us, and expect us to provide them with results. What those specific results are, is of course part of a larger plan which is discussed between a company and their agency. The PR team works hard and provides the client with frequent updates while they go along their daily business. Perfect, terrific, wonderful, right? Unfortunately, not always.
What many clients fail to realize is that PR, while certainly a service-based profession, is very much a two-way street. Continue reading →
We have all been in that situation, that awkward feeling in our stomach we get after we hit the send button and realize we made a major error. Sorry, but “Recall That Message’’ doesn’t always work, especially if you are like me and usually open e-mails instantly – or you accidentally send an e-mail to the wrong coworker.
In addition to e-mail mistakes, some e-mails probably shouldn’t be sent at all. Have you ever looked at your inbox at the end the of the week and saw all the e-mails that probably didn’t need to get sent? Not that this is a huge issue, sometimes excess messages just make it impossible to find the “message through the noise.”
So this is where CT Michaels comes in. Here are five general questions that you should probably ask yourself BEFORE you hit the send button: Continue reading →
As public relations professionals, we work in a service-based industry. Our clients hire us, pay us, and expect us to provide them with results. What those specific results are, is of course part of a larger plan which is discussed between a company and their agency. The PR team works hard and provides the client with frequent updates while they go along their daily business. Perfect, terrific, wonderful, right? Unfortunately, not always.