How lists may have saved us

Clipboard with checklistIt seems everyone hates Twitter lists.  Among the top complaints are that they’re just another way to make cliques and make some feel less deserving than others. This is certainly a valid point, but there’s a gold mine of a benefit it seems no one has considered (or shouted loudly enough about) — one of the major upsides may have in fact have helped save Twitter (at least in how it applies to PR/Marketing).  There are, of course, some downsides besides the clique factor… Continue reading