Normally, any attempt to stifle what little creativity we have in this business makes my skin crawl. Really takes the cake. Gives me the pip. But in this instance, I have to put my foot down.
Guys. Stop using figures of speech in your business writing. If I had a nickel for every time someone mucked up some folksy sayings, well, I’d have a bird in hand, which I’m told is worth two in the flora.
Okay, I’ll put the stupid jokes on the back burner now. My point is, writing pitches and press releases is hard enough without figures of speech ruining everything. Two reasons: colloquialisms are easily misused, and easily misunderstood. Continue reading →
Last month, we announced the launch of a new feature on PRBC which we like to call “Pitch Yourself“. In case you haven’t heard about this exciting initiative of ours, “Pitch Yourself” gives our PR job-searching readers the opportunity to have their very own video interview live on PRBC.
We really want to help anyone who is struggling to find a job in the industry by putting them in front of our terrific audience of PR professionals (yes, that means you!) and giving them a chance to toot their own horn. And, as we figured, what better way to do that than by staging the one time where you’re supposed to talk about yourself and your experiences as much as possible- a job interview. A video job interview- for everyone to see. Continue reading →
…..a chance to start the day off right.
