Comments on: Christina’s Coffee Talk with Amy Mengel http://prbreakfastclub.com/2009/12/07/cct-amy-mengel/ .....a chance to start the day off right. Fri, 10 Feb 2012 15:25:03 +0000 hourly 1 http://wordpress.org/?v=3.2 By: keithtrivitt http://prbreakfastclub.com/2009/12/07/cct-amy-mengel/comment-page-1/#comment-1399 keithtrivitt Tue, 08 Dec 2009 03:21:23 +0000 http://prbreakfastclub.com/?p=1764#comment-1399 Amy - Thanks so much for taking the time to share your great experience and insight, particularly in regards to the strategic use of social media. I've heard you talk about that several times before, but you really make a tremendous point in that no matter what a company has in terms of social media initiatives, they better understand that ultimately, those initiatives need to go back to some type of business goal. <br><br>And that's not a bad thing at all. Even if you're a non-profit, every organization has some sort of business goal. As you say, that could include a change of behavior as diverse as buying more of your product because they saw a tweeted coupon, or getting more registrations for a volunteer signup because someone read your non-profit's blog and felt compelled to take action. At the end of the day, both of those are successful business objectives that have been achieved via social media ... they just each take a slightly different form in terms of what types of goals they are achieving for the individual companies. Amy – Thanks so much for taking the time to share your great experience and insight, particularly in regards to the strategic use of social media. I've heard you talk about that several times before, but you really make a tremendous point in that no matter what a company has in terms of social media initiatives, they better understand that ultimately, those initiatives need to go back to some type of business goal.

And that's not a bad thing at all. Even if you're a non-profit, every organization has some sort of business goal. As you say, that could include a change of behavior as diverse as buying more of your product because they saw a tweeted coupon, or getting more registrations for a volunteer signup because someone read your non-profit's blog and felt compelled to take action. At the end of the day, both of those are successful business objectives that have been achieved via social media … they just each take a slightly different form in terms of what types of goals they are achieving for the individual companies.

]]> By: keithtrivitt http://prbreakfastclub.com/2009/12/07/cct-amy-mengel/comment-page-1/#comment-1161 keithtrivitt Mon, 07 Dec 2009 22:21:23 +0000 http://prbreakfastclub.com/?p=1764#comment-1161 Amy - Thanks so much for taking the time to share your great experience and insight, particularly in regards to the strategic use of social media. I've heard you talk about that several times before, but you really make a tremendous point in that no matter what a company has in terms of social media initiatives, they better understand that ultimately, those initiatives need to go back to some type of business goal. <br><br>And that's not a bad thing at all. Even if you're a non-profit, every organization has some sort of business goal. As you say, that could include a change of behavior as diverse as buying more of your product because they saw a tweeted coupon, or getting more registrations for a volunteer signup because someone read your non-profit's blog and felt compelled to take action. At the end of the day, both of those are successful business objectives that have been achieved via social media ... they just each take a slightly different form in terms of what types of goals they are achieving for the individual companies. Amy – Thanks so much for taking the time to share your great experience and insight, particularly in regards to the strategic use of social media. I've heard you talk about that several times before, but you really make a tremendous point in that no matter what a company has in terms of social media initiatives, they better understand that ultimately, those initiatives need to go back to some type of business goal.

And that's not a bad thing at all. Even if you're a non-profit, every organization has some sort of business goal. As you say, that could include a change of behavior as diverse as buying more of your product because they saw a tweeted coupon, or getting more registrations for a volunteer signup because someone read your non-profit's blog and felt compelled to take action. At the end of the day, both of those are successful business objectives that have been achieved via social media … they just each take a slightly different form in terms of what types of goals they are achieving for the individual companies.

]]> By: uberVU - social comments http://prbreakfastclub.com/2009/12/07/cct-amy-mengel/comment-page-1/#comment-1157 uberVU - social comments Mon, 07 Dec 2009 16:24:23 +0000 http://prbreakfastclub.com/?p=1764#comment-1157 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by KeithTrivitt: @stina6001 has a great chat on #PRBC today w/ one of my fave PR pros @amymengel http://ow.ly/JuWV Go read it!... Social comments and analytics for this post…

This post was mentioned on Twitter by KeithTrivitt: @stina6001 has a great chat on #PRBC today w/ one of my fave PR pros @amymengel http://ow.ly/JuWV Go read it!…

]]> By: Cassie http://prbreakfastclub.com/2009/12/07/cct-amy-mengel/comment-page-1/#comment-1156 Cassie Mon, 07 Dec 2009 16:17:59 +0000 http://prbreakfastclub.com/?p=1764#comment-1156 I just came across Amy's blog yesterday. So interesting you chose to feature her today! I just came across Amy's blog yesterday. So interesting you chose to feature her today!

]]> By: Tweets that mention Christina’s Coffee Talk with Amy Mengel :PRBreakfastClub -- Topsy.com http://prbreakfastclub.com/2009/12/07/cct-amy-mengel/comment-page-1/#comment-1150 Tweets that mention Christina’s Coffee Talk with Amy Mengel :PRBreakfastClub -- Topsy.com Mon, 07 Dec 2009 14:13:12 +0000 http://prbreakfastclub.com/?p=1764#comment-1150 [...] This post was mentioned on Twitter by Keith Trivitt, Jessica Greco. Jessica Greco said: RT @KeithTrivitt: @stina6001 has a great chat on #PRBC today w/ one of my fave PR pros @amymengel http://ow.ly/JuWV Go read it! [...] [...] This post was mentioned on Twitter by Keith Trivitt, Jessica Greco. Jessica Greco said: RT @KeithTrivitt: @stina6001 has a great chat on #PRBC today w/ one of my fave PR pros @amymengel http://ow.ly/JuWV Go read it! [...]

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