This is my first, and long overdue, post for PRBC. Though I’m technically not in public relations anymore, the time I spent in the field has irrevocably molded my view of social media and helped me develop the skill set with which I operate today. But I’ve since moved to advertising and I find it… Read the rest of this entry
Daily Archives: December 10, 2009
Know Thy Audience
Stop me if you have heard this one before from a PR/communications colleague: “Our CEO/Board of Directors (BOD) really wants this hit/newsletter/sandwich/microsite/etc.” Yeah, we’ve all heard this phrase from some of our PR and marketing peeps, and while that approach to external communications may have worked just splendidly in 1995, heading into 2010, this notion… Read the rest of this entry