Those of us that work in social media typically spend a majority of our time reading, researching and analyzing blogs. This task might sound like loads of fun, and it is for the most part, but there has been one particular thing that has been irking me lately: blog domain address names.

In a recent article from Blogging Teacher, the author looked at what the top 100 blogs can teach us about domain names. Overall he found that a shorter name is better, .com is awesome, and sub-domains prove difficult to remember.

Your domain address has the ability to make or break your blog.   Read the rest of this entry

If you know me at all (follow me on Twitter, read my Tumblr blog, etc.), you know that I am unhealthily obsessed with Lady Gaga.  And if you live on the Planet Earth, then you know who the fabulous Gaga is.  Lately, as I’ve been talking to people about her, I’ve heard the same thing over and over- “I really don’t want to like her, but I just can’t help it!”.  This really struck me as interesting because I don’t think I’ve ever heard that about any other artist, past or present.  I decided that I wanted to explore her marketing, personal branding, and public image strategy to see why everyone is falling for Gaga.  And I promised #prbc that this post would be based on real examples, and not just an expression of my sheer infatuation (ok, ok, ok).  Oh why do we all love Lady Gaga so much? Read the rest of this entry