Comments on: SMS Marketing: Trend or Trouble

By: Adamichel

Adamichel — Wed, 16 Feb 2011 17:43:00 +0000

I think people don’t fully understand the underlying power of SMS marketing. Simply put, a business sends its deals ONLY to people that have requested to receive them by texting some keyword to a short code. THERE IS NO SPAMMING!!!

Having said that, the issue of trust is certainly critical. If one signs up to receive offers from a local restaurant, they certainly don’t want to be bombarded by daily texts that deliver middling to poor deals. To build trust, a business should, in most cases, restrict their sending to no more than twice a week, and the sent deals should be such as strongly draw people in. Typical response rates from text marketing are in the 20%-30% range, with some results as high as 70%. I challenge anyone to present a marketing channel that delivers similar response rates.

By: Owenmunger

Owenmunger — Mon, 08 Nov 2010 20:11:00 +0000

I agree that it can be annoying to constantly receive SMS Marketing texts on your phone. It could really turn off a potential customer if they are fed up with hearing about your company. The most effective mobile SMS marketing strategies are one in which, you said it perfectly, you build trust.

By: RobertSanchezGTM

RobertSanchezGTM — Tue, 26 Jan 2010 03:48:47 +0000

You hit the nail on the head when you spoke about trust in your post. Building consumer relationships is key to developing effective SMS-based marketing campaigns. At Globaltel Media, our customers have enjoyed great success in launching customized, two-way SMS-based marketing campaigns with dedicated short codes. Utilizing the real-time response rate tracking of our solutions, customers have been able to better tailor their respective campaigns to drive increased results and build customer relationships. It is imperative companies adhere to the MMA's opt-in/opt-out regulations, as sending out SPAM texts will only alienate potential customers. Thanks for the post!

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By: AW

AW — Wed, 06 Jan 2010 21:13:31 +0000

Think you really need to put together a well-strategized plan and figure out the best ways to make an impact, without coming off as spamming people - whether they are a targeted customer or not.

PR at Sunrise Blog - http://www.worob.com

By: Jean

Jean — Wed, 06 Jan 2010 19:30:16 +0000

Have you ever heard of someone requesting text messages that are supposed to come once a day at a certain time from a company – and then they don't come for a week or more and then ALL OF THEM come AT THE SAME TIME? Why would that happen? The company swears that all text messages left their system at the appropriate time. WTH?

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Wed, 06 Jan 2010 16:07:51 +0000

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Tue, 05 Jan 2010 13:31:41 +0000

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