Alright. I admit it. I watch The Bachelor. Some seasons, I actually enjoy watching it. This time, it looks like it’s just something to laugh at. Love it or hate it, the concept is a success. Even if the buzz isn’t positive, the show gets talked about. So as I laugh at this season’s stream of contestants, I thought it would help to see the good – that is, to look at the marketing lessons we can all learn from watching reality programs such as The Bachelor. Continue reading
Daily Archives: January 6, 2010
Your Copy Sucks: Ode to the Op-Ed
As PR professionals, we often deal with placing a client’s op-ed with what we hope will be a reputable, widely read publication or platform. However, as anyone who reads small-town newspapers for fun and schadenfreude knows, many op-eds are pretty much unreadable. One can only assume they’ve been printed because there wasn’t any news about angry, window-smashing McDonald’s customers that week.
While I was back in my hometown for winter break, I came across an op-ed that must be shared here with some (I hope) small suggestions for improvements so that you and your clients can see what makes a good op-ed and what makes a bad op-ed.
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