In the rush to get every consumer eyeball on their site, we are starting to see more instances of companies that are willing to align themselves with not so great people/vapid stars in order to boost their own Web presence/SEO. I won’t go into too many specifics here because we all know of some company that has done this, but I’ll be frank here: An attempt by companies to align/partner with wanna-be celebrities that have terrible reputations or utilize shady social media marketing opportunism practices purely to build Web traffic and SEO for their company is NOT a strategy. Continue reading
Daily Archives: January 7, 2010
Plan Z
Last week, while walking around downtown NYC with my 5 year old he pointed to one of the taller buildings while we waited to cross the street and asked (in his “I know the answer but I want you to know that I know” voice), “Daddy, do you know what will happen if that building falls down?”
He’s been a bit obsessed (and pessimistic) about meteors hitting the earth since we explained how the dinosaurs became extinct. So whenever he asks ‘catastrophe questions’ we always try to assure him that whatever it is “isn’t going to happen” (assuming it’s true) and do our best to reassure him we don’t live a world where buildings just fall down or [insert catastrophe here]. Continue reading