People say the dumbest things. At Spaeth Communications we call them (the comments, not the people) BIMBOs — although more often than not the two go hand in hand. One of the first lessons we teach our clients at Spaeth is to not repeat and deny a negative word or phrase because the listener filters out the denial and hears the exact opposite… Read the rest of this entry
Daily Archives: January 8, 2010
You — The Client
Laboring over blog posts? Crafting career-centric tweets? Using your Facebook for self-promotion? Taking meetings after office hours? If you answered yes to all of the above, congratulations – you have become your own (worst) client! So, now that we know what we are – what does this disturbing realization mean?… Read the rest of this entry