Perhaps I am an idealist. Maybe just a traditionalist. But I like a beauty shot to go with my quick-witted copy and eye-catching headline. That said, imagine my surprise when I learned that Kellogg’s newest ad campaign lacked both image shots and brand logos. That’s right – these ads don’t show the product that they are promoting or even a glimpse of its logo.
So just what is Kellogg’s doing? They are selling emotions and the vision of lifestyle.
Selling emotions and lifestyles aren’t unfamiliar concepts Continue reading →
Let’s get this out of the way first: I’ve had an unnatural obsession with Billy Corgan and The Smashing Pumpkins since the 7th grade. Sparing you (and me) all the potentially embarrassing details, let’s just say everyone who knows me, knows this little factoid.
As you can imagine, anytime there is a “news” item involving Billy Corgan, I hear from people I haven’t heard from in years. Recently, I’ve been flooded with e-mails, Facebook messages, tweets, IM’s – all asking if I’ve heard about the “news” and what do I think of the whole thing. Well duh, of course I have and here’s what I think. Continue reading →
…..a chance to start the day off right.
