Archive for February 2, 2010
When I read PR Week’s Industry backs controversial campaign aimed at cutting PR spam, posted on January 29, I had a #HeadHitsDesk moment. This battle, this debate, this controversy will never end, will it?
To sum up this piece by Gemma O’Reilly, a number of PR professionals have endorsed a campaign to end the spamming of journalists. My first thought? Kiss-ups. If you really want to do your part in not spamming journalists, don’t do it yourself or put outrageous demands on your lower-level staff to land an unattainable number of media placements (note: this is not me accusing any of those PR people backing this initiative. I have no idea how they individually operate themselves, their businesses or their staff. Rather this is a call to all PR pros.) Read the rest of this entry »
As a sports fan, you always want to see your team make it to the championship. Just getting to the game is good for community morale as well as local businesses. For fans of the New Orleans Saints, some of this goodwill and joy has lost its luster as the NFL and some members of Louisiana are locked in an ugly PR battle over two words – Who Dat. For those of you that are unfamiliar with the phrase, it has been the rallying cry of the Saints and their fans. It was also prominently displayed in the Super Dome following their NFC championship win.
Yes, there are other two-word phrases that are much worse, so why the focus on these two? One word answer – trademark – read merchandising. Read the rest of this entry »