If this were Dallas, D.C., Indy or Green Bay, I wouldn't be getting into the issue. NOLA is still a disaster area economically so it is kind of a school yard bully situation.

With that said, living in Boston, every shop is selling Boston themed shirts with similar lettering to the Sox, but MLB doesn't try to fight it.

I'd argue to fight for logo use, but sayings/colors are a stretch.

The NFL's trademark seems to cover the phrase when coupled with the team's colors and other marks. Which I see as a good thing, but also piss poor in some instances. With elected officials chiming in and the league's stance, this is an ugly black eye on a week that should be celebrated.

Hell if they win it might be one big festival of Dionysus heading into Mardi Gras.

I understand the NFL's position – you must protect EVERY trademark or else you'll get burned for it down the road. However, if a city that is still publicly recovering from devastation – a major talking point in the road to the Super Bowl – why would they take money out of the rebuilding economy?

I really like the solution you presented…create a win-win situation and EVERYONE looks good! New Orleans get's their rallying cry and the NFL looks like they are giving money to Katrina recovery.

I like your idea of donating the proceeds from this slogan to charity. A lot of people don't know how devastated the state of LA still is, and this would be a great way for the NFL to do their part.

This post was mentioned on Twitter by laermer: PR Breakfast Club on the “Who Dat” controversy (which is SILLY): http://prbreakfastclub.com/2010/02/02/the-fuss-about-who-dat/...