Archive for February 8, 2010
For any of you who missed Friday’s announcement, the next two leading up to what should be an amazing 4 hours on Friday February 19th.
This new project, spearheaded by Arik Hanson and the amazing Valerie Simon, this amazing project looks to put together job seekers with those with job openings. For the full background and inspiration, including inspiration from Dave Mullen, be sure to check out Arik’s post, linked in the first sentence. For those of you looking for the short version, and what you can do to participate in HAPPO day, take a look below: Read the rest of this entry »
We love our sports heroes. Oh, do we LOVE our sports heroes! Babe Ruth, Joe Montana, Magic Johnson, Roger Federer, Mia Hamm, Cal Ripken, LeBron James, Peyton Manning – the “good guys” of sports are beloved by fans and marketers alike.
These stars win championships (or compete for them every year), donate money, work in the community, sponsor brands – they do everything heroes should do.
Heck, Drew Brees has helped rebuild New Orleans after Hurricane Katrina with time, effort and money – and just last night brought the Super Bowl trophy to his adopted hometown. It didn’t complete the economic and social recovery, but it gave the city something wonderful to rally around.
But you know what? Read the rest of this entry »
We all have that friend or colleague that will come in Monday morning, uber excited to tell you all about their weekend and you’re already cringing at the thought of it. It’s not that the story won’t be interesting. Perhaps they won a million dollars or got engaged. It doesn’t matter. Your friend can’t tell a story to save her life. In fact after she finishes the story, you’ll have aged about 20 or so years and forgotten what she was talking about in the first place. What does story telling have to do with PR? Well, everything. Telling a story, in my opinion, is very similar to pitching a story to media professionals. Read the rest of this entry »