At any stage of our PR careers, most of us have our eye on the next rung of the hierarchal ladder. Chasing after the next promotion isn’t the only reason we give everything we have to our clients, but let’s be honest, we didn’t jump into the sandbox to avoid building a castle. When I entered the PR world, I thought the clearest path to an upwardly mobile career was to raise my hand for every new project, taking on as much as I could.  Taking this approach puts you in the position to be the one to secure that big placement, execute on a massive client program or contribute to a new business win. Of course all of these things make us tick, make us challenge ourselves and they’re viewed pretty positively by our bosses. Sounds like a pretty good plan, right? Continue reading →