It might come as a little bit of a surprise that my debut post for PRBC is a Q & A with an up and coming news reporter for the local Fox affiliate in Austin. In my 13 years of working in PR, I’ve always been one to share knowledge with colleagues especially those who are new to the field.
Enter Good Day Austin reporter/anchor Lauren Petrowski who was kind enough to indulge me when I asked her to answer a few questions for PRBC. Lauren was very candid with her replies. Since most of us work with the media on a daily basis, I think it is important to actually get to know who some of these folks are. I hope her answers would help some, if not many of us, who pitch the media. Continue reading →
As you might have heard, Cision recently announced its new agreement with Sarah Evans, new media consultant and founder/moderator of the increasingly popular #journchat.
According to the press release “Cision will provide transcripts of every #journchat, the lively weekly Twitter chat for PR professionals, journalists and bloggers… It will work with her to produce white papers, webinars, conference and seminar discussions, and other thought leadership initiatives that explore the impact of online communications and new media.”
If you aren’t familiar with #journchat, every week on Twitter, the media and PR community come together via the hashtag #journchat, to openly discuss a number of topics and share ideas with each other. Continue reading →
…..a chance to start the day off right.