STC trusted her with, not only its own social media presence, but within weeks of securing a major account, also gave her the responsibility to build that client’s social presence as one of the many tracks to reposition their brand post a disastrous recall. In parallel to the crisis management, digital, and positioning efforts undertaken, Kristen dedicated herself to the task and built a strong following for the client, one promotion at a time.

At her request, STC also hired a new social media specialist to assist her, along with eight other colleagues that worked on the account across services and across markets. STC provided her with all the autonomy necessary to manage the work and feel ownership in the relationship. In December 2010, the client underwent major internal changes and suspended services until their new marketing leadership got reset. Regardless, STC guaranteed that Kristen’s and her colleagues’ employments were safe.

Upon return from our annual holidays, Kristen resigned…again. This time, she wanted to discover what may be a new path forward and she looked forward to building a brand new life in Boston. STC offered to assist her in any way possible in her new search…

Within two weeks, Kristen was the new social media director of STC’s former client.

It’s not so much that Kristen violated basic non-compete, non-solicitation and confidentiality standards that any employment calls for, she also walked out on the team member she hired, she disparaged the firm on Facebook (an intelligent move for a social media specialist…), and, in a heartbeat, “un-friended” the very peers that shaped her career for the past 6 years. Truth is it takes two to hire away from an agency. One day, when things get tough, the client will realize that one, who took credit for the work of many, has also mislead them.

It is easy to blog away about principles, but professionalism, such as life, can run on a simple saying: “JUST DO RIGHT!” May be one day, Kristen will stop talking – blogging, twitting, texting – and, start DOING…right.

Listed below are links to blogs that reference this entry: OMMA Social: Building brands with Social Media….

Thanks for your comment. As Ed. & Pub. all posts go through me and
that's where final responsibility falls for these issues. It's
entirely possible I put them in myself while doing edits. I've got my
crack gram.guru on the job to fix the errors.

That being said – and I'm a big fan of calling people out on their
(what are IMHO) errors in judgment – a comment that mainly serves to
insult non-substantive issues has little place here.

Had the post been about proper writing the irony alone would have been
worthwhile.

Around here the sentiment is honest yet supportive, direct yet
constructive and no holds barred yet polite.

The entire PRBC family is active on Twitter – this could have been
more appropriately handled in a dm or email so as not to distract from
the substance of the post.

Disclaimer: These opinions are my own personally, not the official
stance of PRBC or any of the other writers.

I am proud of myself for saying “this is not a good fit” and putting all my efforts into finding something that will work hopefully in the very near future!