Comments on: Thoughts from SMPR: Part 2—Stepping Away from the Rainbow http://prbreakfastclub.com/2010/02/19/thoughts-from-smpr-part-2/ .....a chance to start the day off right. Wed, 23 May 2012 03:30:00 +0000 hourly 1 http://wordpress.org/?v=3.2 By: jeffespo http://prbreakfastclub.com/2010/02/19/thoughts-from-smpr-part-2/comment-page-1/#comment-2609 jeffespo Sat, 20 Feb 2010 05:47:39 +0000 http://prbreakfastclub.com/?p=2645#comment-2609 Let me know if you want to chat on it. Let me know if you want to chat on it.

]]> By: keithtrivitt http://prbreakfastclub.com/2010/02/19/thoughts-from-smpr-part-2/comment-page-1/#comment-2607 keithtrivitt Sat, 20 Feb 2010 02:42:27 +0000 http://prbreakfastclub.com/?p=2645#comment-2607 Jeff - Thanks for the great advice on making social media results relevant to mainstream audiences and C-levels. I've never used a reputation-based Neptrometer Score before ... I'll have to check that out! Jeff – Thanks for the great advice on making social media results relevant to mainstream audiences and C-levels. I've never used a reputation-based Neptrometer Score before … I'll have to check that out!

]]> By: jeffespo http://prbreakfastclub.com/2010/02/19/thoughts-from-smpr-part-2/comment-page-1/#comment-2606 jeffespo Fri, 19 Feb 2010 21:55:31 +0000 http://prbreakfastclub.com/?p=2645#comment-2606 Keith, as always this is an interesting concept. While it is hard to get executives to see the silver lining in social media as many are skeptical to begin with. <br><br>One thing that we've worked on is pulling together a reputation based Netpromoter Score that shows what influencers mover the needle. For example if TechCrunch said we suck, it is much worse than say a person who it is their first tweet. <br><br>We've also used Tweetstats to pull together outbound tweets from the company and our top competitors to show a share of conversation which has piqued interest as well. Keith, as always this is an interesting concept. While it is hard to get executives to see the silver lining in social media as many are skeptical to begin with.

One thing that we've worked on is pulling together a reputation based Netpromoter Score that shows what influencers mover the needle. For example if TechCrunch said we suck, it is much worse than say a person who it is their first tweet.

We've also used Tweetstats to pull together outbound tweets from the company and our top competitors to show a share of conversation which has piqued interest as well.

]]> By: keithtrivitt http://prbreakfastclub.com/2010/02/19/thoughts-from-smpr-part-2/comment-page-1/#comment-2602 keithtrivitt Fri, 19 Feb 2010 19:46:41 +0000 http://prbreakfastclub.com/?p=2645#comment-2602 TJ - I love that concept of explaining it in terms of a big, major MSM site that practically everyone understands now. And comparing it to The Times' most e-mailed stories of the day feature is perfect for something like getting your client into say, a Mashable article that became a trending topic on Twitter. Similar feature for two different forms of media. Great idea! TJ – I love that concept of explaining it in terms of a big, major MSM site that practically everyone understands now. And comparing it to The Times' most e-mailed stories of the day feature is perfect for something like getting your client into say, a Mashable article that became a trending topic on Twitter. Similar feature for two different forms of media. Great idea!

]]> By: TJ Dietderich http://prbreakfastclub.com/2010/02/19/thoughts-from-smpr-part-2/comment-page-1/#comment-2601 TJ Dietderich Fri, 19 Feb 2010 19:35:30 +0000 http://prbreakfastclub.com/?p=2645#comment-2601 I find it helps to explain things in metaphors and similes. Comparing metrics is one way to do that ("It's like the Time Magazine of the internet, guys!") but there are some things you just can't compare metrics-wise, like a trending topic. My head manager has been very receptive and excited when I explain those things like, "You know how the NYT has a list of the most e-mailed stories for the day? It's like that, but on Twitter." I find it helps to explain things in metaphors and similes. Comparing metrics is one way to do that (“It's like the Time Magazine of the internet, guys!”) but there are some things you just can't compare metrics-wise, like a trending topic. My head manager has been very receptive and excited when I explain those things like, “You know how the NYT has a list of the most e-mailed stories for the day? It's like that, but on Twitter.”

]]> By: Brenda Drake http://prbreakfastclub.com/2010/02/19/thoughts-from-smpr-part-2/comment-page-1/#comment-2600 Brenda Drake Fri, 19 Feb 2010 19:20:31 +0000 http://prbreakfastclub.com/?p=2645#comment-2600 I agree Keith...but I must say it doesn't make the situation any less frustrating! I agree Keith…but I must say it doesn't make the situation any less frustrating!

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