35 tips in 30 minutes (text edition)

As many of you know members of the PRBC group presented today at Ragan’s Social Media panel.  Below we share some of our thoughts on SM.  The names in parenthesis indicate who brought up the point.  Hyperlinked to their twitter account on the first use.

Diving Into Social Media

Before any company, agency, or professional decides to become involved in social media, there will no doubt be some basic questions that they want answered, or some background information that they would appreciate hearing.  The first group of points provide some helpful hints for diving into social media, whether you’re interested in using it for clients or becoming the resident thought-leader for your company. Continue reading

Christina’s Coffee Talk: Rob Guerrera

Over the last six months, Coffee Talk has taught me and hopefully you, about the many sectors of public relations. We’ve learned about agency and corporate life, entertainment, and consumer PR, juggling careers and a family, and how to go solo and much more. PR is so diverse that we can learn something new about it everyday, but what about the rest of our communications professionals? We work with media professionals on a daily basis, yet we never really get the chance to see what a day is like in their life. So I’ve decided to open Coffee Talk to media professionals too. I will interview hard working professionals from all different levels to give us an inside look at their daily life. First one to bat, Rob “Stats”  Guerrera, production assistant for ESPN’s “Mike & Mike in the Morning”.

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