Comments on: 35 tips in 30 minutes (text edition)

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Wrap Up: Top 5 Social Media Posts of 2010 — Fri, 10 Dec 2010 05:03:54 +0000

[...] 35 tips in 30 minutes (text edition) 4 ways to beat the social media clock Do you know what people are saying about you? Where Next for the News Release Why We Have Such a Crush on Twitter (and Not On Facebook) Join our mailing list here. [...]

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By: Your Social Media Idea in a Sentence :PRBreakfastClub

Your Social Media Idea in a Sentence :PRBreakfastClub — Fri, 12 Mar 2010 05:05:03 +0000

[...] question in a series called “Fun Facts Friday.” Last week we just finished up presenting our 35 ideas about social media in 30 minutes, so we asked you to share your one social media idea in a [...]

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Tue, 09 Mar 2010 05:03:33 +0000

[...] connections in the social world? Here are some not so difficult tips, some of which have been touched on previously, to get you on your [...]

By: video seo

video seo — Mon, 08 Mar 2010 09:34:51 +0000

Well, alright, it will take 35 minutes, but it will still be roasted and will … Punch a couple of holes in the bag and microwave on High for 30 minutes.ok…

By: PR-Tips für Profis und junge Unternehmer - Keshoo? – Tomorrow? – Morgen?

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[...] full list of tips can be viewed on the PR Breakfast Club blog, but I have listed below the sound bites that I found most [...]

By: Top 5 of the week :PRBreakfastClub

Top 5 of the week :PRBreakfastClub — Sat, 06 Mar 2010 22:05:03 +0000

[...] 35 tips in 30 minutes (text edition) [...]

By: Most Tweeted Articles by Public Relations Experts: MrTweet

Most Tweeted Articles by Public Relations Experts: MrTweet — Sat, 06 Mar 2010 03:20:04 +0000

Your article was most tweeted by Public Relations experts in the Twitterverse…

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By: Kate Ottavio

Kate Ottavio — Thu, 04 Mar 2010 19:31:27 +0000

Thanks for your comment.

Here are my further explanations you would have heard if at the conference. My one person bit (see: oversee) ensues that one social media plan is created and implemented. The Phoenix Suns have a considerable amount of their players and staff on Twitter. But all had one “director” to essentially answer to and be monitored by. A company’s brand cannot crumble because of a stray voice that is not coherent with the organization’s messaging. Does the Phoenix Suns have more of a reach than the lone Twitter handle for XYZ Company? Sure. But they have a plan in place that works. Why do we have the title Social Media Director now otherwise?

On number 4 – PR people are communicators. That’s our job. Customer Service being the only representative running a Twitter account wouldn’t be the best option in my opinion. Where is the promotion, proactive communication, giveaways, links to stories about the company, inside information on company happenings? If a brand I liked only had customer service reps on Twitter, or was heavily operated by them, I’d probably be less driven to engage. Customer service to me usually hints at reactive communication or sales. Not community or engagement.

By: jeffespo

jeffespo — Thu, 04 Mar 2010 00:52:41 +0000

Good points KMSKALA, the reason that CRM shouldn't be the lead voice in handling SM accounts is that while they are skilled at handling customers, they may not be best suited for handling a crisis or be the most well versed on company happenings.

I'd suggest that CRM be an arm of your SM efforts and leave the branding and non-customer communications to the PR or other communications team.