Archive for March 10, 2010
To Reduce, Reuse or Recycle…Your Ads
In recent months I’ve noticed an uptick in what I consider recycled advertisements – those television spots that were new within the past year or two, but disappeared for quite some time. After an absence, these ads are back. While I can understand that ad budgets have shrunk within the past year, I think companies are overlooking the message that this strategy is sending to consumers. Read the rest of this entry »
Stress Relief for the PR Pro
Any job/career can cause stress. My dad, for example, is an engineer. He builds buildings. He loves his job and does it well, but it’s demanding. He’s one of the most HIGH STRUNG people I know I will ever meet in my life and is always a little on the stressed side. Coming from his lovely gene-pool, I am also high-strung, Type A, etc., etc., which translates oh-so-conveniently into the fast-paced, multitasking world of PR. And I have to say it has only worked to my advantage in this field. Ask me 20 years from now…it might be a different story. Read the rest of this entry »
