Comments on: Dunkin’ Donuts: Keeping Customers Loyal Via Social Media

By: Starbucks Offers New Mayor Deal in All Retail Locations- Will it Work? :PRBreakfastClub

Wed, 26 May 2010 04:05:18 +0000

[...] trip to Starbucks if it meant that I held onto that honor (although it would more than likely be a Dunkin Donuts [...]

By: How to Develop a Social Media Marketing Campaign for Facebook, Twitter, MySpace and Digg | Internet Business Plan - Ivan Walsh teaches you how to Develop Your Online Business

Wed, 31 Mar 2010 05:26:41 +0000

[...] company doing social media right is Dunkin Donuts. Jesse Greco, founder of PRBreakfast Club says, “It’s the small things that they [Dunkin Donuts] truly excel at. They know how to keep [...]

By: How to Develop a Social Media Marketing Campaign for Facebook, Twitter, MySpace and Digg | Klariti - Small Business Centre

Wed, 24 Mar 2010 05:18:06 +0000

By: Gia

Gia — Tue, 23 Mar 2010 20:59:49 +0000

Lol. Dunkin Donuts is awesome. I love their social media strategy and how they establish relationships with customers. I use Foursquare which is connected to my Twitter acct. Today I became the mayor of one of DD's local shoppes and they announced it on their timeline like I won Miss America or something. Haha. I love it.

By: Dunkin’ Donuts Finds Sweet Success with Promotions on Twitter | DUKKY - Our target is 100% redemption.

Mon, 22 Mar 2010 02:05:47 +0000

[...] Dunkin’ Donuts fanatic Jess Greco explains on her blog, PRBreakfastClub.com: They know how to keep consumers engaged and interested on a daily basis and they have a way of [...]

By: JGoldsborough

JGoldsborough — Fri, 19 Mar 2010 19:26:19 +0000

Couldn't agree with you more, Jess. Dunkin' Donuts is the Southwest Airlines of social media when it comes to the coffee/QSR industry. Chick-Fil-A does a great job too.

Not sure if this happens in your hometown, but DD just came to Kansas City (thank God) and the franchisee started a Twitter account @DDinKC. Just by doing the little things on Twitter, he has made DD a part of the community in just a few short months and activated local brand fans.

I think you make a really smart point that sometimes the little things (listening, acknowledging your fans, etc) are enough. Brands don't always have to launch a flashy campaign.

@jgoldsborough

By: beccameyers

beccameyers — Fri, 19 Mar 2010 01:13:55 +0000

Ugh now I am craving a Dunkachino!

I was always personally offended by their twitter account though because I actually noticed how great of a job they were doing but in all my tweets to them, (basically a shout out every single morning for almost a year) I never once got a response or RT. Made me sad. Tears for that.

By: » Blog Archive » Keeping Customers Loyal Via Social Media

» Blog Archive » Keeping Customers Loyal Via Social Media — Thu, 18 Mar 2010 13:55:06 +0000

[...] PR’s own Jess Greco guest posts on PRBreakfastClub. [...]

By: Tara & Christine

Tara & Christine — Wed, 17 Mar 2010 21:37:46 +0000

I am also a huge Dunkin' Donuts fan. Their flat-break, egg white sandwiches are great — and only 300 calories. It is my “go-to” breakfast when I am running late dropping the kids at school in the morning. (It helps that the school is right across the street too!)

I have to admit I wasn't overly aware of their social marketing, but i am definitely going to check it out now that you talked about it. Sounds like they are doing everything right and I want to join the fun! — Tara

By: SaraKate

SaraKate — Wed, 17 Mar 2010 18:59:25 +0000

They are absolutely awesome and do everything right on Twitter, that's for sure. After a recent trip when I Tweeted about their coffee, they replied to me to make sure that I'd had a good experience. That's pretty great. I love their coffee and it's inexpensive, plus they've got great (and healthy!) options for breakfast. I'm a fan of their brand and their social media strategy.