Comments on: Could SM Become the New Product Placement? http://prbreakfastclub.com/2010/03/19/sm-product-placement/ .....a chance to start the day off right. Wed, 23 May 2012 19:16:00 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Tabish Bhimani http://prbreakfastclub.com/2010/03/19/sm-product-placement/comment-page-1/#comment-2972 Tabish Bhimani Sat, 20 Mar 2010 23:06:16 +0000 http://prbreakfastclub.com/?p=2010#comment-2972 Hi Danielle!<br><br>This is an interesting idea, although i think we've seen its roots earlier on. Not so much in the case of #SMM, but we have seen several chat systems and movies based around them (including one with Whoopie Goldberg). It is just a matter of time that your gleaning catches on with Twitter and Facebook Chat.<br><br>Similar to your concerns, also, I think the part that would throw me off is the visuals. Text isn't always visually appealing on Twitter and FB Chat, whereas the beautiful red color of Coke is, specially on a visual frame which is color corrected to dull out other colors to bring out the Coke bottle's prominence.<br><br>It remains to be seen, but I think we can be confident that at one point there will be audience reception testing about this. Or maybe there is, and it didn't work :-/ Hi Danielle!

This is an interesting idea, although i think we've seen its roots earlier on. Not so much in the case of #SMM, but we have seen several chat systems and movies based around them (including one with Whoopie Goldberg). It is just a matter of time that your gleaning catches on with Twitter and Facebook Chat.

Similar to your concerns, also, I think the part that would throw me off is the visuals. Text isn't always visually appealing on Twitter and FB Chat, whereas the beautiful red color of Coke is, specially on a visual frame which is color corrected to dull out other colors to bring out the Coke bottle's prominence.

It remains to be seen, but I think we can be confident that at one point there will be audience reception testing about this. Or maybe there is, and it didn't work :-/

]]> By: missmotorcade http://prbreakfastclub.com/2010/03/19/sm-product-placement/comment-page-1/#comment-2963 missmotorcade Fri, 19 Mar 2010 18:08:34 +0000 http://prbreakfastclub.com/?p=2010#comment-2963 Danielle, I think you're onto something here - something BIG. I agree that your example is the extreme - but just a few weeks ago, people were stunned when American Idol's producers yanked the contestants' individual Twitter accounts and consolidated them all into one feed. I read commentary suggesting that Idol did the contestants a grave disservice by denying them the opportunity to build their individual brands on Twitter and forge relationships with the audience. Maybe what's next lies somewhere in between your example and Idol's recent actions - perhaps producers will find a way to integrate social media more effectively into [reality] tv (since, you know, it's "reality," the essence of social media). This would work great as part of "life transformation" reality shows like The Biggest Loser and what I consider to be the original reality show, my uber fave, Big Brother. And in the case of The Biggest Loser, there is already so much on-screen product placement that I'm shocked they haven't augmented their deals with an SM component. Really interesting stuff. Danielle, I think you're onto something here – something BIG. I agree that your example is the extreme – but just a few weeks ago, people were stunned when American Idol's producers yanked the contestants' individual Twitter accounts and consolidated them all into one feed. I read commentary suggesting that Idol did the contestants a grave disservice by denying them the opportunity to build their individual brands on Twitter and forge relationships with the audience. Maybe what's next lies somewhere in between your example and Idol's recent actions – perhaps producers will find a way to integrate social media more effectively into [reality] tv (since, you know, it's “reality,” the essence of social media). This would work great as part of “life transformation” reality shows like The Biggest Loser and what I consider to be the original reality show, my uber fave, Big Brother. And in the case of The Biggest Loser, there is already so much on-screen product placement that I'm shocked they haven't augmented their deals with an SM component. Really interesting stuff.

]]> By: uberVU - social comments http://prbreakfastclub.com/2010/03/19/sm-product-placement/comment-page-1/#comment-2968 uberVU - social comments Fri, 19 Mar 2010 16:01:57 +0000 http://prbreakfastclub.com/?p=2010#comment-2968 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by BlogManana: Via #prbc Could SM Become the New Product Placement? http://bit.ly/da6zjj... Social comments and analytics for this post…

This post was mentioned on Twitter by BlogManana: Via #prbc Could SM Become the New Product Placement? http://bit.ly/da6zjj...

]]> By: jeffespo http://prbreakfastclub.com/2010/03/19/sm-product-placement/comment-page-1/#comment-2959 jeffespo Fri, 19 Mar 2010 15:25:42 +0000 http://prbreakfastclub.com/?p=2010#comment-2959 That is an interesting concept that would make for some bad TV. Your piece kind of reminded me of this NYT article that I read last night <a href="http://nyti.ms/b4p1n5" rel="nofollow">http://nyti.ms/b4p1n5</a>. In a nutshell this couple uses crowd sourcing to resolve some of their fights via Facebook. <br><br>Danielle I wouldn't dismiss your idea as too far or out of reach either. When FB gets an advertising team, I am sure that it would not be out of the realm of possibility to have something like you mentioned with the bachelor. Heck Facebook, Twitter and Myspace have all turned up in television shows already and when was the last time you met with folks in real life when they weren't Tweeting or putting up a status update? That is an interesting concept that would make for some bad TV. Your piece kind of reminded me of this NYT article that I read last night http://nyti.ms/b4p1n5. In a nutshell this couple uses crowd sourcing to resolve some of their fights via Facebook.

Danielle I wouldn't dismiss your idea as too far or out of reach either. When FB gets an advertising team, I am sure that it would not be out of the realm of possibility to have something like you mentioned with the bachelor. Heck Facebook, Twitter and Myspace have all turned up in television shows already and when was the last time you met with folks in real life when they weren't Tweeting or putting up a status update?

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