Comments on: Anywhere, Nowhere and Everywhere in Between

By: Karen Rocks

Karen Rocks — Tue, 06 Apr 2010 19:24:15 +0000

Great post Danielle, and it sums up my feelings as well. I really don't think Twitter teased us with @anywhere, I felt it was more a “ding dong ditch” approach. And we are left there with the door wide open, looking around and no one is there.

Twitter has so much potential and has opened up many new relationships for me. But I feel as though there are many holes in their business, many of which could be solved by listening/communicating with their users.

By: ginidietrich

ginidietrich — Mon, 05 Apr 2010 21:04:15 +0000

Obviously you know I agree with you, and I have yet to figure out the real meaning of @anywhere. I feel kind of sorry for Twitter. They have a gadzillion eyeballs, which means they have access to any funding they need, but they haven't yet figured out a) how to launch something new that makes BUSINESS sense and b) how to monetize what they do have. Perhaps they should ask their power users what they think. That is, after all, the whole idea of Twitter, is it not?

http://twitter.com/ginidietrich

By: ginidietrich

ginidietrich — Mon, 05 Apr 2010 21:02:12 +0000

By: Colleen Campbell

Colleen Campbell — Fri, 02 Apr 2010 18:20:49 +0000

LOVE this post, Danielle! I agree the constant switches and changes to social media platforms with minimal or in some cases no rational explanation, causes users concern and sometime angst. This seems, however, to be a norm when it comes to change in services. In addition to Twitter and Facebook, look at the way Google rolls out new services and applications to users. The recent “Buzz” incident comes to mind. I think the teaser announcements in the technology space may have reached a time when some companies need a reminder that it's not enough to announce that “something new is coming” and expect customers and other relevant stakeholders to continuously build buzz for them without a relevant sustainable communications plan and outreach. As you point out, additional information needs to be forthcoming and explanations provided to keep the audience engaged and informed about a new service (or product) roll-out. If not, people will just as you accurately state “move on” wondering what the point was and if a change is actually going to occur. IMHO, Companies that do the buzz announcement well have more success long-term with keeping and maintaining users/customers.

By: keithtrivitt

keithtrivitt — Fri, 02 Apr 2010 17:58:35 +0000

Danielle - You bring up some really interesting points, ones that I have been pondering as well for some time now. At some point, when are we going to say, "Enough! No more platforms, no more interconnectivity. Just leave it the way we like it for a while!" I think Facebook is a very good example of this. Time and time again, heavy users of Facebook have howled whenever even minor cosmetic or technological changes are made to the site, seemingly demonstrating that they actually know what they want and like about the site, and yet, Facebook just isn't listening to them.

The question I have for Twitter is: Do people actually want it's 'Anywhere'? Was there a great need for this? My biggest beef with Twitter is that it constantly seems to be six months behind third-party apps that have been offering the usability and intriguing aspects of Twitter that make it more enjoyable to use. And for some reason, each time Twitter does roll something new out, they do so with little explanation of how and why their new development is so much different and better than the third-party apps the public already uses.

So, in the end, what's the point?

By: uberVU - social comments

uberVU - social comments — Fri, 02 Apr 2010 12:55:31 +0000

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