PRBreakfastClub

Haters gon’ hate. That’s what they do. And in our industry, we’re going to see the haters popping up all over the interwebs. Chances are, unless you’re flacking for fuzzy baby lambs, someone out there is hatin’ on your client, your client’s product, or your company. (And even baby lambs may have made enemies; you never really know.) So what do you do with the haters, the negative comments, the angry bloggers, the furious tweeters, the disappointed Yelpers, the flaming Facebooker?

You could ignore them. Or you could do your job and handle the hate. Read the rest of this entry »

As I spend more and more time gaining experience in the PR industry, and as I continue to befriend other flacks and get to know them professionally, I’ve managed to catch a “glimpse” so-to-speak into a wide variety of PR agencies.  Large, small, public, private, corporate, and consumer, it’s astounding how different every firm is.

Unfortunately, as much as I get to know about all of the things that my acquaintances love about their companies, I also tend to see the negative side as I cross into the “confidante” territory.  One unsettling trend that I’ve started to see more often is agencies who don’t value their employees and treat them as replaceable hit machines who are expected to treat their job as their entire lives.  This is by no means the standard of the industry, but it’s something I see more than should ever be the case. Read the rest of this entry »