PRBreakfastClub

Over the last few weeks, I’ve worked with the internship committee on helping our interns update their resumes and begin a portfolio. A resume and portfolio should complement each other like peanut butter and jelly. A resume will help you get your foot in the door for a face-to-face meeting but a portfolio gives you an opportunity to really showcase what your experience is. It can truly set you apart from your competition and putting one together is not an easy task. Over the last few years I’ve received some great tips from my mentors that I will share with you here, and hopefully learn some news ones from you. Read the rest of this entry »

Any publicist in the midst of a PR campaign for a client has probably asked him- or herself this question: “Is my PR working?” And for a client who’s invested their money in your services, they’re probably asking the same question. Sometimes as publicists, we forget how PR works.

Evaluating a PR campaign based on sales or rate of return is all too typical. But here’s the thing: PR doesn’t work like that; it’s a long-term investment. As a publicist you know this already, but does your client? Sometimes you have to paint a picture for the client about what to expect. You have to make it clear that PR — when done right — will increase awareness of their product, service, book or expertise, to their target audience. And sorry, this doesn’t mean skyrocketing sales right away. Read the rest of this entry »