Comments on: What You May Not Realize When Measuring PR Success

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By: jeffespo

jeffespo — Wed, 05 May 2010 17:01:17 +0000

Great points Drew. PR and branding are things that take a while. We need to remind folks that it is a marathon not a sprint.

By: Colleen Campbell

Colleen Campbell — Wed, 05 May 2010 16:32:03 +0000

I agree that managing client expectations is key to a successful campaign and a successful long-term partnership. Those who maintain and use situational awareness for their clients to their advantage are often those who are able to gain more traction in market share and share of voice. Good post!