Comments on: Defending the PR Profession: A Call to Action From the Collective Industry

By: 50 Best Blogs for the Public Relations Major | Bachelor's Degree … | Public Relation

Fri, 04 Nov 2011 05:29:52 +0000

[...] PR Breakfast Club: Start your day off right with this PR blog for fresh PR news, education, and insight. (Recommended Post: Defending the PR Profession) [...]

By: A Chat with PRSA’s Arthur Yann on Role of PR in Business :PRBreakfastClub

A Chat with PRSA’s Arthur Yann on Role of PR in Business :PRBreakfastClub — Mon, 02 Aug 2010 04:03:10 +0000

[...] a terrific comment to my post a while back imploring the PR and communications profession to defend its work, and we have gotten to know each other since then. Arthur even graciously invited me to attend the [...]

By: MyPRMatch.com | Blog | PR Has a Code of Ethics?

MyPRMatch.com | Blog | PR Has a Code of Ethics? — Fri, 25 Jun 2010 19:49:50 +0000

[...] our own credibility, nor taking our own advice. Keith Trivitt and PRCog, in a PRBreakfastClub post, have even thrown their hats into the ring to get PR associations and organizations more involved [...]

By: PR people: if you want respect, pay your dues..

PR people: if you want respect, pay your dues.. — Mon, 24 May 2010 05:22:00 +0000

[...] The one common result of these efforts is nothing. Nothing changes. Last week we had the latest effort from Keith Trivitt and PR Cog*. (*Not to be grumpy but is it ironic that someone writing under a [...]

By: Five for Friday 5.21 | Jeff Esposito's Blog

Five for Friday 5.21 | Jeff Esposito's Blog — Fri, 21 May 2010 11:59:56 +0000

[...] Defending the PR profession: a call to action from the collective industry – This post was written by a pair of PR gents that I have met in person, Keith Trivitt and PR Cog, and hits something that we are all looking for – a little respect. The post is a call out to all those who practice flackery to arms about doing a little PR and reputation management for our industry. [...]

By: David Kirk, APR, Fellow PRSA

David Kirk, APR, Fellow PRSA — Wed, 19 May 2010 22:28:31 +0000

I couldn't agree more with the premise but the idea of creating another credential is simply terrible! Full disclosure: I was one of the architects in re-engineering the Examination for Accreditation in Public Relations and served on PRSA's Accreditation Board and its successor, the Universal Accreditation Board for nearly 15 years. We already have a mark of a person’s pledge to comply with a specific set of ethical standards (http://bit.ly/9M0RAP) called membership in PRSA. We have another mark that signifies demonstrated competence in a clearly defined set of knowledge, skills and abilities (KSAs), called APR. Nine (or) so PR organizations in the U.S. and Canada already have put all of their eggs in the APR basket, having dropped any of their own previous certification programs in order to establish a common standard. (IABC, to my knowledge, is the only holdout.) It makes zero sense to me to create yet another credential when we already have a huge infrastucture and an industry-wide alliance around an individual standard. What we need, IMHO, is to stop efforts such as the grassroots movement to remove the APR as a credential required for PRSA’s national office holders. (I have a poll running on my website on the subject at www.thePRguy.com.) I recognize that PRSA membership and the APR are individual distinctions that do not apply to organizations. Why not build on the existing infrastructure to create an organizational credential using criteria that include the percentage of principals who are Accredited in Public Relations?

By: keithtrivitt

keithtrivitt — Wed, 19 May 2010 18:21:55 +0000

Reese – Thanks so much for your support. I certainly agree with you that the time has come for the profession, as a whole, to stand together and finally defend its work and reputation, rather than an endless sea of disparate counterposts and counter-rants that seem to crop up every time another anti-PR meme comes up.

Keith

By: keithtrivitt

keithtrivitt — Wed, 19 May 2010 18:20:43 +0000

Mark – Thanks for chiming in and for pointing to your post. I'll be sure to take a read.

Keith

By: Mark Schumann

Mark Schumann — Wed, 19 May 2010 17:30:44 +0000

Hey, Keith, thanks for such a compelling post. It prompted some thoughts, as well, that I have posted at http://comms2020.x.iabc.com/. Thank you, Mark.

By: A Communicator’s View

A Communicator’s View — Wed, 19 May 2010 12:29:05 +0000

[...] Club,” calls upon all of us in the profession to defend the profession in a most compelling post. He effectively calls us to action to “defend our longstanding reputations” and do everything [...]