Comments on: Embrace creativity

By: Attention-getting messaging | The Geek Giant

Attention-getting messaging | The Geek Giant — Tue, 13 Jul 2010 15:33:59 +0000

[...] technical founders are smart in a lot of areas. crafting a story generally isn’t one of them. Public relations is an art and we are artists and a company is our medium. We help companies tell their story. The great thing [...]

By: geekgiant

geekgiant — Tue, 13 Jul 2010 08:55:23 +0000

One of the things that fuels me is the passion of others. If my clients are passionate, I want to fight that much harder for them.

For you, I can only imagine the power they must give you in order to fuel your stories. This is a sensitive subject area, but genuine care and concern goes a long way.

By: geekgiant

geekgiant — Tue, 13 Jul 2010 08:53:53 +0000

Here's what happens when I don't check in for a couple of days, people leave great comments.

Thank you for the kind words. We are constantly charged to “be creative.” For me at least, it's not a switch I can flip. I have to warm up a bit.

By: Nikki Stephan

Nikki Stephan — Sat, 10 Jul 2010 00:01:31 +0000

I love that you refer to public relations as an art because after working in the field for almost four years, that's one of the many things I've come to learn and appreciate about this industry. Telling a story is much more effective if you take an artistic approach.

By: Fleuredeflorida

Fleuredeflorida — Fri, 09 Jul 2010 22:12:54 +0000

I'm happy that somebody has written/addressed the creativity involved in public relations/communications! I believe all types of writing involves some creative processes on the author's behalf. My “muse” or creative process is to listen to music while writing, and I also make a point to leave my office regularly and be among the people with serve at my org. (I work for an autism service provider agency and our office doubles as our community resource center so we often have classes, camp, etc. going on during the day) I really draw from my relationships with these individuals, and my relationships with our staff when I write for publications, media, or grants. I think it helps me be even more passionate about our cause (and have that passion show through my work) when I'm invested on a personal level in the people we serve.