Comments on: Why You Won’t Create the Next Social Media Frenzy http://prbreakfastclub.com/2010/07/21/sm-frenzy/ .....a chance to start the day off right. Wed, 23 May 2012 20:48:00 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Required reading: Wednesday, July 28 « mclairfemrite.com http://prbreakfastclub.com/2010/07/21/sm-frenzy/comment-page-1/#comment-4201 Required reading: Wednesday, July 28 « mclairfemrite.com Wed, 28 Jul 2010 15:15:24 +0000 http://prbreakfastclub.com/?p=4151#comment-4201 [...] Why you won’t create the next social media frenzy: The PR Breakfast Club always has great, thought-provoking posts, and one of my favorite writers there is my nerd friend T.J. Dietderich.  Here, she quashes any hopes of you creating the next Old Spice ad.  (Don’t take it personally.  She has a great message.) [...] [...] Why you won’t create the next social media frenzy: The PR Breakfast Club always has great, thought-provoking posts, and one of my favorite writers there is my nerd friend T.J. Dietderich.  Here, she quashes any hopes of you creating the next Old Spice ad.  (Don’t take it personally.  She has a great message.) [...]

]]> By: Dave Harris http://prbreakfastclub.com/2010/07/21/sm-frenzy/comment-page-1/#comment-4155 Dave Harris Thu, 22 Jul 2010 17:17:47 +0000 http://prbreakfastclub.com/?p=4151#comment-4155 Paul, parody, not parity. Paul, parody, not parity.

]]> By: Paul C. Kluding http://prbreakfastclub.com/2010/07/21/sm-frenzy/comment-page-1/#comment-4147 Paul C. Kluding Wed, 21 Jul 2010 23:54:53 +0000 http://prbreakfastclub.com/?p=4151#comment-4147 Ah. Yes. I did miss that point. But I'm still not sure about your premise. Who would want to do exactly what the Old Spice team did, except maybe another deoderant company? Plus there's the whole parity angle. Here is a BYU parity on Old Spice that already has more than 1M views. And I've seen other parities pop us as well.<br><br><a href="http://bit.ly/9MptmG" rel="nofollow">http://bit.ly/9MptmG</a> Ah. Yes. I did miss that point. But I'm still not sure about your premise. Who would want to do exactly what the Old Spice team did, except maybe another deoderant company? Plus there's the whole parity angle. Here is a BYU parity on Old Spice that already has more than 1M views. And I've seen other parities pop us as well.

http://bit.ly/9MptmG

]]> By: TJ Dietderich http://prbreakfastclub.com/2010/07/21/sm-frenzy/comment-page-1/#comment-4146 TJ Dietderich Wed, 21 Jul 2010 23:18:31 +0000 http://prbreakfastclub.com/?p=4151#comment-4146 Hey Paul, I think perhaps you missed this section of the post: <br><br><i>And I’m not saying that we’ll never see a wildly popular campaign like this ever again; we will. But it won’t be anything like the Old Spice campaign because we’ve already seen that.</i> Hey Paul, I think perhaps you missed this section of the post:

And I’m not saying that we’ll never see a wildly popular campaign like this ever again; we will. But it won’t be anything like the Old Spice campaign because we’ve already seen that.

]]> By: Paul C. Kluding http://prbreakfastclub.com/2010/07/21/sm-frenzy/comment-page-1/#comment-4143 Paul C. Kluding Wed, 21 Jul 2010 19:02:57 +0000 http://prbreakfastclub.com/?p=4151#comment-4143 This post reads like something critics probably wrote after the first successful viral video -- it can't be replicated. <br><br>Today, I think youtube and its millions of viewers a day might have a different opinion on that. <br><br>Sure, using the exact model as Old Spice won't work, but there is no reason to believe using social media outlets to re-energize or introduce a brand won't be successful. Come on now. Of course it will. There are brilliant and creative minds out there ready to bounce on audiences craving for information and stimulation.<br><br>So in other words, I couldn't disagree more with this post. This post reads like something critics probably wrote after the first successful viral video — it can't be replicated.

Today, I think youtube and its millions of viewers a day might have a different opinion on that.

Sure, using the exact model as Old Spice won't work, but there is no reason to believe using social media outlets to re-energize or introduce a brand won't be successful. Come on now. Of course it will. There are brilliant and creative minds out there ready to bounce on audiences craving for information and stimulation.

So in other words, I couldn't disagree more with this post.

]]> By: Land Animal http://prbreakfastclub.com/2010/07/21/sm-frenzy/comment-page-1/#comment-4140 Land Animal Wed, 21 Jul 2010 17:01:14 +0000 http://prbreakfastclub.com/?p=4151#comment-4140 Many of us are guilty of trying to hard... and competing for attention... myself included. But, in my defense, I don't try to be funny. Many of us are guilty of trying to hard… and competing for attention… myself included. But, in my defense, I don't try to be funny.

]]> By: Land Animal http://prbreakfastclub.com/2010/07/21/sm-frenzy/comment-page-1/#comment-4139 Land Animal Wed, 21 Jul 2010 17:00:17 +0000 http://prbreakfastclub.com/?p=4151#comment-4139 I think the trying to hard is the biggest offender. Lots of us competing for attention (myself included). I don't try to be funny though, in my defense. I think the trying to hard is the biggest offender. Lots of us competing for attention (myself included). I don't try to be funny though, in my defense.

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