Archive for September 24, 2010

Would You Pay for Influencers?

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Last week I received an email from the folks at Klout informing me that Fox wanted to send me a watching kit for its new television series Lone Star.  I am sure that some of you reading this got the same email.

I’m not required to do anything for them but they mailed me a promotional package and I can talk about the show if I want to. Disclosure – I love free stuff, seriously. The popcorn tin and tailgate beer mugs were pretty sweet. Now don’t take this post as an endorsement – I watched the show and was not crazy about it.  I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. I am simply using this as a question of influence. Disclosure #2, I do not see myself as an expert or authority in anything; I am just a guy who loves his job, but if you want to send me free stuff go ahead.  ;) There I said it. Read the rest of this entry »