Daily Archives: October 12, 2010

Michael Schechter

The Social Marketing GAP

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Mind the Gap warning on a subway platformI’m guilty; I’ve been making fun on The Gap and their new logo.  It is an ugly, half-assed, badly designed misstep from a brand that hadn’t made a logo change in over 20 years.  In our little world of Social Media, we are having a field day and The Gap is taking a heck of a licking for their latest new design.  As if that were not enough, now I’m taking things one step further and making fun of their mind-numbingly poor decision to leave the design up to the crowd and invite people to suggest better logos via Facebook.  I cannot help but mock their “Fine if you think we screwed up that badly, you do better” mentality.   They are really going to regret ever posting the follow up to what was already a fairly massive branding gaff.

That said, I am done talking about it and I think you should be too.  Here’s why: Continue reading →

Jeff Esposito

Brains on Fire: a Video Book Review

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Young man sitting in chair resting feet on second chair using laptopI read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media, I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious.

After reading the book by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones I can safely say that Mark’s description was well deserved. Instead of focusing on tactics to increase engagement within social networks, the Brains on Fire team creates movements.  The book encourages readers to embrace their core audience and find out what they are passionate about in order to build a true movement for their company or cause. Continue reading →